THIS CATEGORY IS ALL ABOUT
BUSINESS ADVICE
A business advice summary from what I am reading and learning
Business Advice Posts
Every working person needs business advice. Whether you are in a company, enterprise or start up you can learn from other peoples’ business advice. Now I am not saying I have the answers to everything. What I am saying is that when we learn from other peoples’ business advice then perhaps we get a ‘step up’. A free kick.
I read a lot and go to many seminars and conferences. Part of my entrepreneurial journey is learning from trial and error. There are so many things to learn. For me I write them here in a selection of blog posts so that I can maybe assist others on his or her leadership journey.
It will be difficult for me to know which, if any, of these posts will touch move and inspire you to be a better leader. The thing is with business advice, or any advice for that matter, it only works if you adapt it to your owner circumstances. There is no quick fix. There is no easy way.
Content
Reading my business advice blog posts might well help you find an answer that you did not know you were looking for.
You may want to subscribe to my Monday Xpresso Newsletter so that you can get a weekly dose of motivation.
Catch up your business advice reading in the following chapters.
The Perfect Blog Post Length
A note on brevity Let me keep it brief. Whether your blog is long or short remember: "When we read, we hear a rhythm. There is a rhythm to the words", according to Tomasz Tunguz. Were you around six months ago during the rise of this social media algorithm? Everyone...
Retail trends 2018
Retail has changed forever — we must adapt Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the...
Instagram Trends
Why Instagram is the new ‘homepage’ for business If you haven't noticed the algorithm changes on Instagram then I'm not sure what social media rock you've been hiding under, because across the board, engagement levels are down. Whether you've got millions, thousands...
Creating a brand story
Smartphone addiction = a chance to create your brand's ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops... even walking along the street. As a society, we're addicted to these...
Australian Retail Industry
Impact of online retail giants on small business Amazon has arrived in Australia and there is no doubt that it has a long term strategy and deep pockets — but that is not a reason for Australian retailers to be fearful. I believe that the best protection from...
A letter to RedBalloon customers past, present and future
NSW 3 year expiry gift cards legislation In 2001, when I thought it was a good idea to start a business from home, no one had ever heard of experience gifting in Australia. There were very few gift cards in the market and most gift certificates were handwritten by the...
Visit the Myer Giftorium in Sydney and Melbourne
Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is opened to reveal a ‘bucket list’ experience or...
Artificial Intelligence Advertising
Artificial Intelligence should be embraced When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an...