THIS CATEGORY IS ALL ABOUT
BUSINESS ADVICE
A business advice summary from what I am reading and learning
Business Advice Posts
Every working person needs business advice. Whether you are in a company, enterprise or start up you can learn from other peoples’ business advice. Now I am not saying I have the answers to everything. What I am saying is that when we learn from other peoples’ business advice then perhaps we get a ‘step up’. A free kick.
I read a lot and go to many seminars and conferences. Part of my entrepreneurial journey is learning from trial and error. There are so many things to learn. For me I write them here in a selection of blog posts so that I can maybe assist others on his or her leadership journey.
It will be difficult for me to know which, if any, of these posts will touch move and inspire you to be a better leader. The thing is with business advice, or any advice for that matter, it only works if you adapt it to your owner circumstances. There is no quick fix. There is no easy way.
Content
Reading my business advice blog posts might well help you find an answer that you did not know you were looking for.
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Catch up your business reading in the following chapters.
What is brand trust and why is it so important?
Trust is a topic that continues to trend - and in times of Royal Commissions and business failures - it's a topic more important than ever. This is a topic I think about a lot. Building trust online is hard - and building long term, sustainable customer (and empoyee)...
Final impressions count: Owning the last mile
Food delivery services are on the rise - with a generation of 'I want it now!' what does this really mean for restaurants - and the customer experience? The young people in my life would prefer to order 'Uber Eats' or another delivery service than open a can on...
The Fourth Wave of the Industrial Revolution
The Fourth Wave of the Industrial Revolution A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technologies but challenges leadership and inspires conversation, including discussion about the...
I ask who can help… I want simplicity
I ask who can help… I want simplicity I don’t know anyone who is not ‘busy’, I am not the only one seems like one of the most popular search terms is #lifehack. But apparently you cannot hack everything, and nor do you want to. I am often asked how I fit it all in,...
Keeping up with the customers: Why marketers need AI
A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...
Customer attention is the new currency: how to get it, how to keep it
Creating Brand Connections What is the most valuable commodity in the world? I’ll give you a few hints. We all have a finite amount of it. We cannot manufacture, imagine or mine any more of it. There is a limited amount we get to use each day, and each lifetime. It’s...
Five marketing rules I live by
Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...
My to-do list for retailers
Retail Transformation No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other...