THIS CATEGORY IS ALL ABOUT
BUSINESS ADVICE

A business advice summary from what I am reading and learning
Business Advice Posts
Every working person needs business advice. Whether you are in a company, enterprise or start up you can learn from other peoples’ business advice. Now I am not saying I have the answers to everything. What I am saying is that when we learn from other peoples’ business advice then perhaps we get a ‘step up’. A free kick.
I read a lot and go to many seminars and conferences. Part of my entrepreneurial journey is learning from trial and error. There are so many things to learn. For me I write them here in a selection of blog posts so that I can maybe assist others on his or her leadership journey.
It will be difficult for me to know which, if any, of these posts will touch move and inspire you to be a better leader. The thing is with business advice, or any advice for that matter, it only works if you adapt it to your owner circumstances. There is no quick fix. There is no easy way.
Content
Reading my business advice blog posts might well help you find an answer that you did not know you were looking for.
You may want to subscribe to my Monday Xpresso Newsletter so that you can get a weekly dose of motivation.


Do you know the real cost of acquiring your customer (CAC)?
Social media advertising can be challenging There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these platforms to ‘find customers’ seems to go up and up. Gone are the days when we would...

Partnerships gives hope to Small Business
Small businesses are seeking partnerships to help them survive and thrive. This is a story about one of my favourite places on the planet. A place that my husband and I love so much we chose to have our honeymoon there – and it is only a few hours from Sydney (by...

Adapting to find growth – case study
Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes for small businesses has become paramount to survival. Customer...

Online Experiences – creating jobs
How online experiences driving economic growth – and jobs. Since being sent home, RedBalloon has been working tirelessly with our experience supply partners to find a range of online and delivered to home experiences. In just over a month we have now published more...

Announcement on RedBalloon for Business and Redii.com
Redii points platform joins RedBalloon for Business As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hands on role working with RedBalloon clients directly in putting experiences to...

Three Questions in a Mothers Day Poll.
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...

Will you mentor me?
Why I am participating in the Lenovo Mentor program “Help I need a mentor!” I hear. “But how best can I do this” I respond. This is a common conversation that I have, whether it is via my email, LinkedIn and other social inboxes. If you are in this situation then...

Why Optus chose AI for marketing efficiencies
Interview: Optus marketing program includes AI At a recent iMedia event I interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to attribution The role AI will play – and...