Jul 15, 2019 | 2. Business Advice, Customer Service | Author: Naomi Simson
Who is driving the customer experience at Boeing? Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking ‘will it survive’? The customer experience and the brand reputation are being...
Jan 9, 2019 | Customer Service | Author: Naomi Simson
Food delivery services are on the rise – with a generation of ‘I want it now!’ what does this really mean for restaurants – and the customer experience? The young people in my life would prefer to order ‘Uber Eats’ or another...
Aug 29, 2018 | Customer Service | Author: Naomi Simson
Creating Brand Connections What is the most valuable commodity in the world? I’ll give you a few hints. We all have a finite amount of it. We cannot manufacture, imagine or mine any more of it. There is a limited amount we get to use each day, and each lifetime. It’s...
Jun 7, 2018 | Customer Service | Author: Naomi Simson
Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...
Feb 28, 2018 | Customer Service | Author: Naomi Simson
Retail trends 2018 Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the expectations of consumers...
Nov 30, 2017 | Customer Service | Author: Naomi Simson
NSW 3 year expiry gift cards legislation In 2001, when I thought it was a good idea to start a business from home, no one had ever heard of experience gifting in Australia. There were very few gift cards in the market and most gift certificates were handwritten by the...