Naomi Simson
businessperson, blogger, entrepreneur

let’s do this together

I started my entrepreneurial journey with RedBalloon in 2001 from my front room with just $25,000 and a second-hand computer.

Now, RedBalloon is considered one of Australia’s online business success stories. It has proudly delivered 4 million experiences and continues to connect customers with almost 4000 unique experiences sourced from over 2000 business partners across Australia and New Zealand.

In 2017 I co-founded, alongside David Anderson, the Big Red Group — a parent company for RedBalloon Australia, RedBalloon New Zealand, Marketics (Albert AI), Redii.com, Wrapped, and The Huddle.

Last century I worked for big brands, IBM, Apple, KPMG and Ansett Airlines – all of which influenced who I am today.

find your purpose and be passionate

I have many labels: speaker, author, blogger, entrepreneur, innovator, and influencer, to name a few.

With more than 2 million LinkedIn followers, I believe my gift is the ability to share my insights, experience and observations about business, innovation and success.

I’m passionate about great workplaces which is why I founded Redii, a leadership tool that drives the alignment of teams through recognition and reward.

As a judge on Channel TEN’s Shark Tank, I am a keen investor and supporter of the startup community. I am also the author of the best sellers ‘Live What You Love’, and ‘Ready to Soar’.

I am a Governer of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics

the things I believe

The things I believe

Happiness is a journey – resilience, respect and responsibility are equally important

Passion, persistence, positivity, and purpose create a vivid experience of life

People need more shared good times we are meant to hang out together

Saying thank you [a lot] spreads a sense of well being

Everyone deserves to have a great day at work, and feel proud of their work

What I learn is better shared


Pearcey ICT Tech Entrepreneur of the year

[ 2013 ]

National Winner Ernst & Young Entrepreneur of the Year

[ Industry Category – 2011 ]

National Winner Telstra Business Women’s Awards for Innovation

[ and the NSW Business Owner Category – 2008 ]

RedBalloon voted one of Australia’s Best Places to Work

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

Deloitte Tech Fast 100 Five Times

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

The RedBalloon community program and my philanthropic work

What is the link between customer connection, having the right content and technology? Read on to learn about The Big Red Group’s success: https://t.co/n9mlAXCqT6

We don't mean to alarm you... but it's time to start thinking about Father's Day. Here are a few gift ideas Dad will actually want: https://t.co/O5SvFBE4UK

Spend a day exploring the sweet side of Sydney on a Surry Hills Food Safari #GiftDifferent: https://t.co/Vae8k4sje5