Naomi Simson entrepreneur, blogger, keynotes
let’s do this together
I started my entrepreneurial journey with RedBalloon in 2001 – from my front room with just $25,000 and a second-hand computer.
These days RedBalloon is considered one of Australia’s online business success stories. It has proudly delivered 5 million experiences and continues to connect customers with almost 7000 unique experiences sourced from over 2000 business partners across Australia and New Zealand. In 2017 I co-founded, alongside David Anderson, the Big Red Group — a parent company for RedBalloon Australia, RedBalloon New Zealand, Adrenaline.com.au Marketics (Albert AI) and Redii.com.
Last century I worked for big brands, IBM, Apple, KPMG and Ansett Airlines – all of which influenced who I am today.
find your purpose and be passionate
I have many labels: speaker, author, blogger, entrepreneur, innovator and influencer…
With more than 2.7 million LinkedIn followers, I believe my gift is my ability to share insights, experience and observations about business, innovation and success. I’m passionate about shifting the way people experience life and we do that at the Big Red Group by delivering experiences. This purpose flows to our suppliers, distribution partners and the communities and people we come in contact with. I want people to create truly vivid memories and live lives worth remembering – and I believe that shared experiences are at the very heart of this. On Shark Tank Australia I am an investor and supporter of the startup community. I am also the author of two best selling books, ‘Live What You Love’, and ‘Ready to Soar’.
I am a Governer of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics
the things I believe
The things I believe
- Happiness is a journey
- In business, resilience, respect and responsibility are equally important
- Passion, persistence, positivity, and purpose create a vivid experience of life
- People need to connect more through shared experiences
- Saying thank you spreads a sense of well being
- Everyone deserves to have a great day at work and to feel proud of their contribution
- What I learn is better shared.
Resources on a number of business themes
Australian entrepreneur, blogger, business investor, founder of RedBalloon and co-founder of the Big Red Group.
After launching the Australian online success story RedBalloon in 2001, Naomi went on to co-found the Big Red Group (BRG) with partner David Anderson in 2017. In addition to RedBalloon Australia and New Zealand, the group includes marketplace businesses Marketics (Albert AI), Redii.com and Adrenaline, which was acquired in November 2018. The BRG is at the forefront of digital disruption for experience marketing; delivering material value to business partners, marketplaces and stakeholders.
We are all about 'experiences'.
“Nothing ever becomes real ’til it is experienced," John Keats.
We believe life is vivid, interesting and challenging. With a sense of pride, accomplishment and purpose we do great work – and we make a difference in how people experience life. We work as one team (and we treat our brands as clients). For REDBALLOON it’s about the experience of gifting; ADRENALINE for adventure activities, REDII is about the employee experience; MARKETICS helps brands deliver seamless marketing experiences to their customers. It is our commitment to our vision and values, as well as our technical innovation, that helps each brand prosper.
We are changing gifting in Australia forever.
“They will never forget they way you made them feel”
With more than 7000 experiences, there is something to choose for every gifting occasion. We’ve made it easy for you to find the perfect gift. From cooking classes to oyster shucking and whisky tastings – there is always something new to discover.
Adrenaline was created with the single obsession of delivering the best adventures, extreme sports and a heart racing experiences anywhere in Australia. Experience life on the edge and #LiveLifeLoud.
Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform, delivered by Marketics for Australian and New Zealand enterprises. Built from the ground up using AI he is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels - paid and nonpaid - including email, mobile, social, search and display.
Redii was born out of 5 times ‘Best Place to Work’ and Australian SME success story RedBalloon.
Starting its life as the internal software built to support RedBalloon’s employee framework. In 2014 Naomi, along with a few of the original RedBalloon team founded Redii.com. With a vision to support other SME’s to grow; through harnessing the power of their greatest asset, their people. To find out more about Redii visit www.redii.com
At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea you think might have potential? Perhaps something people would spend their hard-earned cash on? If you could just get started. In Ready to Soar, I show you how to develop your brilliant idea into a thriving business. I wrote Ready to Soar because I want people to start their businesses with their eyes wide open - so they don’t get blindsided. Whether you want to make oodles of money, help create a better world, or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual roadmap for success. You’ll be challenged to think through things that might never have occurred to you when I reveal the questions I wish people had asked me all those years ago. Ready to Soar will help you turn your dream into a reality. You can grab your signed copy here or on iBooks and on podcasts: Apple, Dymocks. Are you #ReadyToSoar?
If there's one thing we all have in common, it’s that we’re 'time poor'. Time is our most precious asset – we are all given only 24 hours a day, so how you choose to spend those precious seconds, minutes and hours will ultimately determine your sense of well being or success. I know your pain; it's mine too. The hardest thing I have ever had to do is make the choice on where I spend my time. So many choices: Education, reading, events, socialising... let alone work, family, friends and fitness. And there’s so little time. And now I'm presenting you with a new book to read... I wrote Live What You Love to better equip you to make great choices for your life and your future - where to spend your time. If you give your time to discovery, you will reap the reward, whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. This book will make a difference to living a life you love. I know if you take the time, contemplate the words, make them your own and do the exercises I have included, your experience of life will shift – and you will have a few laughs along the way. You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose. Grab your signed copy here or on iBooks plus I've also set up a LinkedIn group so that people can share their stories about how they have put into practice #LiveWhatYouLove.