Naomi Simson

let’s do this together

Known as entrepreneur and business leader.

Growing up I had wanted to be an artist. My mother encouraged me to have a business career, and I am forever grateful that she did. I thrive on building businesses, working with teams and solving problems. 

I had a corporate career in marketing with Apple, IBM, Ansett and KPMG before founding RedBalloon, an online marketplace for experiences, in 2001. RedBalloon now sits within Big Red Group which I co-founded in 2017. Known as an entrepreneur and business leader, and media commentator for business owners. I’m a regular panellist on ABC The Drum and a best-selling author, podcaster and speaker and is passionate about helping small businesses succeed. And was the ‘Red Shark’ on Shark Tank Australia

I’m on a number of boards including Australian Payments Plus,  University of Melbourne Economics and Business Faculty and Cerebral Palsy Research Foundation.


Known as entrepreneur and business leader

Last century I worked for big brands, IBM, Apple, KPMG and Ansett Airlines – all of which influenced who I am today.

find your purpose and be passionate

I have many labels: speaker, author, blogger, entrepreneur, innovator and influencer

I have many labels: speaker, podcaster, author, blogger, entrepreneur, innovator and influencer…

With more than 2.8 million LinkedIn followers, I believe my gift is my ability to share insights, experience and observations about business, innovation and success. This purpose flows to all the people I meet and the communities I come in contact with. On Shark Tank Australia I am an investor and supporter of the startup community. I am also the author of two best selling books, ‘Live What You Love’, and ‘Ready to Soar’.

I am a Governor of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics, and on the Advisory Board of UTS

the things I believe

The things I believe

The things I believe

  • Life is better shared – I believe in community
  • In business, resilience, respect and responsibility are equally important
  • Passion, persistence, positivity, and purpose create a vivid experience of life
  • Connection is created through shared experiences
  • Being kind, generous and loving – and simple ‘Thank You’ can make someone’s day
  • Everyone deserves to have a great day at work and to feel proud of their contribution
  • What I learn is better shared.

Resources on a number of business themes

Handpicked Podcast

Short, sharp and to the point. Advice, ideas, stories and conversations answering questions from business owners in each episode. Subscribe on your favorite podcast network.


Series One from 24 May 2021


Member of the Leaders for Climate Action

[ 2021 ]

BRG ESG program 

[ 2019, 2020, 2021 ]

Shark Tank Australia 

[ 2015, 2016, 2017, 2018 ]

Gold Stevie Award – Business Silver Stevie Award – Individual

[ 2013 ]

Pearcey ICT Tech Entrepreneur of the year

[ 2013 ]

National Winner Ernst & Young Entrepreneur of the Year

[ Industry Category – 2011 ]

National Winner Telstra Business Women’s Awards for Innovation

[ and the NSW Business Owner Category – 2008 ]

RedBalloon voted one of Australia’s Best Places to Work

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

Deloitte Tech Fast 100 Five Times

[ BRW 2009, 2010, 2011, 2012 & 2013 ]