Naomi Simson entrepreneur, blogger, keynotes

let’s do this together

Known as entrepreneur and business leader.

I co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. BRG is all about serving experiences to different audiences through its various brands: RedBalloon, Adrenaline, Redii.com. BRG also include Marketics AI the exclusive distributor of Albert AI in ANZ. BRG is experiencing double digit growth and serves an experience every minute. The experience economy is gathering momentum. David Anderson BRG CEO and I have transformed the business and platforms to harness this opportunity, and as such have turned our business to a customer centric, $100m enterprise.

Last century I worked for big brands, IBM, Apple, KPMG and Ansett Airlines – all of which influenced who I am today.

find your purpose and be passionate

I have many labels: speaker, author, blogger, entrepreneur, innovator and influencer…

With more than 2.7 million LinkedIn followers, I believe my gift is my ability to share insights, experience and observations about business, innovation and success. I’m passionate about shifting the way people experience life and we do that at the Big Red Group by delivering experiences. This purpose flows to our suppliers, distribution partners and the communities and people we come in contact with. I want people to create truly vivid memories and live lives worth remembering – and I believe that shared experiences are at the very heart of this. On Shark Tank Australia I am an investor and supporter of the startup community. I am also the author of two best selling books, ‘Live What You Love’, and ‘Ready to Soar’.

I am a Governer of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics

the things I believe

The things I believe

  • Happiness is a journey
  • In business, resilience, respect and responsibility are equally important
  • Passion, persistence, positivity, and purpose create a vivid experience of life
  • People need to connect more through shared experiences
  • Saying thank you spreads a sense of well being
  • Everyone deserves to have a great day at work and to feel proud of their contribution
  • What I learn is better shared.

Resources on a number of business themes

Australian entrepreneur, blogger, business investor, founder of RedBalloon and co-founder of the Big Red Group.

After launching the Australian online success story RedBalloon in 2001, Naomi went on to co-found the Big Red Group (BRG) with partner David Anderson in 2017. In addition to RedBalloon Australia and New Zealand, the group includes marketplace businesses Marketics (Albert AI), Redii.com and Adrenaline, which was acquired in November 2018. The BRG is at the forefront of digital disruption for experience marketing; delivering material value to business partners, marketplaces and stakeholders.

The Big Red Group

We are all about 'experiences'.

“Nothing ever becomes real ’til it is experienced," John Keats.

We believe life is vivid, interesting and challenging. With a sense of pride, accomplishment and purpose we do great work – and we make a difference in how people experience life. We work as one team (and we treat our brands as clients). For REDBALLOON it’s about the experience of gifting; ADRENALINE for adventure activities, REDII is about the employee experience; MARKETICS helps brands deliver seamless marketing experiences to their customers. It is our commitment to our vision and values, as well as our technical innovation, that helps each brand prosper.


We are changing gifting in Australia forever.

“They will never forget they way you made them feel”

With more than 7000 experiences, there is something to choose for every gifting occasion. We’ve made it easy for you to find the perfect gift. From cooking classes to oyster shucking and whisky tastings – there is always something new to discover.


Get your heart racing and take an adventure of a life time


Adrenaline was created with the single obsession of delivering the best adventures, extreme sports and a heart racing experiences anywhere in Australia. Experience life on the edge and #LiveLifeLoud.


Introducing Albert™, the World's first and only Artificial Intelligence Marketing Platform.

Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform, delivered by Marketics for Australian and New Zealand enterprises. Built from the ground up using AI he is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels - paid and nonpaid - including email, mobile, social, search and display.

Albert removes the complexities of modern marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. Albert is busy continuously learning, maintaining constant optimisation and analysis of your campaigns, answering questions you may never have thought to ask and freeing you up to focus on higher value problem solving.


Redii was born out of 5 times ‘Best Place to Work’ and Australian SME success story RedBalloon.

Starting its life as the internal software built to support RedBalloon’s employee framework. In 2014 Naomi, along with a few of the original RedBalloon team founded Redii.com. With a vision to support other SME’s to grow; through harnessing the power of their greatest asset, their people. To find out more about Redii visit www.redii.com

Ready to Soar

A best seller guidebook to help people work through and discover how to make their business idea a success.

Published 2016

At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea you think might have potential? Perhaps something people would spend their hard-earned cash on? If you could just get started. In Ready to Soar, I show you how to develop your brilliant idea into a thriving business. I wrote Ready to Soar because I want people to start their businesses with their eyes wide open - so they don’t get blindsided. Whether you want to make oodles of money, help create a better world, or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual roadmap for success. You’ll be challenged to think through things that might never have occurred to you when I reveal the questions I wish people had asked me all those years ago. Ready to Soar will help you turn your dream into a reality. You can grab your signed copy here or on iBooks and listen to the  Dymocks podcast. Are you #ReadyToSoar?


Live What You Love

A best selling book about when passion and purpose change your life.

Published 2015

If there's one thing we all have in common, it’s that we’re 'time poor'. Time is our most precious asset – we are all given only 24 hours a day, so how you choose to spend those precious seconds, minutes and hours will ultimately determine your sense of well being or success. I know your pain; it's mine too. The hardest thing I have ever had to do is make the choice on where I spend my time. So many choices: Education, reading, events, socialising... let alone work, family, friends and fitness. And there’s so little time. And now I'm presenting you with a new book to read... I wrote Live What You Love to better equip you to make great choices for your life and your future - where to spend your time. If you give your time to discovery, you will reap the reward, whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. This book will make a difference to living a life you love. I know if you take the time, contemplate the words, make them your own and do the exercises I have included, your experience of life will shift – and you will have a few laughs along the way. You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose. Grab your signed copy here or on iBooks plus I've also set up a LinkedIn group so that people can share their stories about how they have put into practice #LiveWhatYouLove.



Pearcey ICT Tech Entrepreneur of the year

[ 2013 ]

National Winner Ernst & Young Entrepreneur of the Year

[ Industry Category – 2011 ]

National Winner Telstra Business Women’s Awards for Innovation

[ and the NSW Business Owner Category – 2008 ]

RedBalloon voted one of Australia’s Best Places to Work

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

Deloitte Tech Fast 100 Five Times

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

The RedBalloon community program and my philanthropic work

I'm thrilled to share with you the Big Red Group Experience Economy white paper. It's an exciting and changing time for retail. As business leaders, we must take notice of what customers want: https://t.co/uXxn8DIfIk

#experiences #retail #customers #brand #customerloyalty

An interesting, personal account from Rachel Mushahwar, a Vice President and General Manager @intel on what it's really like to be a female leader at a major tech company and some of the hard truths that people aren’t sharing. #womeninleadership

Experiences that are 100% better with your BFF 👯 https://t.co/9IpqUvDzo0