Naomi Simson entrepreneur, blogger, keynotes

Naomi Simson

let’s do this together

Known as entrepreneur and business leader.

I co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. BRG is all about serving experiences to different audiences through its various brands: RedBalloon, Adrenaline, Lime&Tonic, Redii.com. BRG also include Marketics AI the exclusive distributor of Albert AI in ANZ. BRG is experiencing double digit growth and serves an experience every minute. The experience economy is gathering momentum. David Anderson BRG CEO and I have transformed the business and platforms to harness this opportunity, and as such have turned our business to a customer centric, $100m enterprise.

Known as entrepreneur and business leader

Last century I worked for big brands, IBM, Apple, KPMG and Ansett Airlines – all of which influenced who I am today.

find your purpose and be passionate

I have many labels: speaker, author, blogger, entrepreneur, innovator and influencer

I have many labels: speaker, author, blogger, entrepreneur, innovator and influencer…

With more than 2.8 million LinkedIn followers, I believe my gift is my ability to share insights, experience and observations about business, innovation and success. I’m passionate about shifting the way people experience life and we do that at the Big Red Group by delivering experiences. This purpose flows to our suppliers, distribution partners and the communities and people we come in contact with. I want people to create truly vivid memories and live lives worth remembering – and I believe that shared experiences are at the very heart of this. On Shark Tank Australia I am an investor and supporter of the startup community. I am also the author of two best selling books, ‘Live What You Love’, and ‘Ready to Soar’.

I am a Governer of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics

the things I believe

The things I believe

The things I believe

  • The Experience Economy
  • In business, resilience, respect and responsibility are equally important
  • Passion, persistence, positivity, and purpose create a vivid experience of life
  • People need to connect more through shared experiences
  • Saying thank you spreads a sense of well being
  • Everyone deserves to have a great day at work and to feel proud of their contribution
  • What I learn is better shared.

Resources on a number of business themes

Australian entrepreneur, blogger, business investor, founder of RedBalloon and co-founder of the Big Red Group.

After launching the Australian online success story RedBalloon in 2001, Naomi went on to co-found the Big Red Group (BRG) with partner David Anderson in 2017. In addition to RedBalloon Australia and New Zealand, the group includes Lime&Tonic, Marketics (Albert AI), Redii.com and Adrenalin.. The BRG is at the forefront of digital disruption for experience marketing; delivering material value to business partners, marketplaces and stakeholders.

Australian entrepreneur, blogger, business investor, founder of RedBalloon and co-founder of the Big Red Group

The Big Red Group

We are all about 'experiences'.

“Nothing ever becomes real ’til it is experienced," John Keats.

We believe life is vivid, interesting and challenging. With a sense of pride, accomplishment and purpose we do great work – and we make a difference in how people experience life. We work as one team (and we treat our brands as clients). For REDBALLOON it’s about the experience of gifting; IFONLY for luminary lead experiences for good, ADRENALINE for adventure activities, REDII is about the employee experience; MARKETICS helps brands deliver seamless marketing experiences to their customers. It is our commitment to our vision and values, as well as our technical innovation, that helps each brand prosper.


We are changing gifting in Australia forever.


“They will never forget they way you made them feel”

Our customers love ‘that moment’ when his or her loved one opens the red envelope and discovers what has been chosen for them. They have explored the extensive range – bought for someone else – and from time to time they buy for themselves – there is nothing quite like giving the perfect gift. You feel great, and they feel great. #experiencegifting


Get your heart racing and take an adventure of a life time


Our customers are ‘adrenaline junkies’ and live life now! They love hearing from us regularly about 11th hour things to do and daily deals. We are more than a deals site and much more than ‘extreme sports’. We have the widest range of acctive experiences nationally and make it easy to find a date, book and go. Regardless of whether it is a local weekend adventure, holiday fun or a bucket list must do, Adrenaline has it. They book many ‘experiences of a life time’. #LiveLifeLoud.


Add a twist to your next event



Lime&Tonic puts a unique twist on the best experiences in dining and pampering in Sydney and Melbourne – updated seasonally and highly curated. We’re the equivalent of a trusted, in-the-know friend with all the right suggestions and contacts for every occasion.  Our relationships with world-class chefs, household food celebrities, acclaimed restaurants, iconic hotels and unique venues allow us to create bespoke events and experiences.


Introducing Albert™, the World's first and only Artificial Intelligence Marketing Platform.

Albert is the world’s first and only Artificial Intelligence (AI) Marketing Platform, delivered by Marketics for Australian and New Zealand enterprises. Built from the ground up using AI he is a truly autonomous machine that requires little human manipulation and is able to execute seamlessly across all channels - paid and nonpaid - including email, mobile, social, search and display.

Albert removes the complexities of modern marketing by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective consumer interactions. Albert is busy continuously learning, maintaining constant optimisation and analysis of your campaigns, answering questions you may never have thought to ask and freeing you up to focus on higher value problem solving.


We shift the way people experience work.

Experiences can transform people’s life at work. Every day in business there are customers to find and serve, employees to engage, and stakeholders to woo. Business is relentless and it is not getting any simpler. At Redii we make one element of business easier… Simply put we package and deliver experiences to help you achieve your commercial goals. Whether it is a customer incentive program, hosting a thought leadership board room event or a team building activity which also contributes to social good. We use experiences to help you influence behaviours. To find out more about Redii visit www.redii.com #MakeMomentsCelebrateSuccess

Ready to Soar

A best seller guidebook to help people work through and discover how to make their business idea a success.

Published 2016

At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea you think might have potential? Perhaps something people would spend their hard-earned cash on? If you could just get started. In Ready to Soar, I show you how to develop your brilliant idea into a thriving business. I wrote Ready to Soar because I want people to start their businesses with their eyes wide open - so they don’t get blindsided. Whether you want to make oodles of money, help create a better world, or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual roadmap for success. You’ll be challenged to think through things that might never have occurred to you when I reveal the questions I wish people had asked me all those years ago. Ready to Soar will help you turn your dream into a reality. You can grab your signed copy here or on iBooks and listen to the  Dymocks podcast. Are you #ReadyToSoar?


Live What You Love

A best selling book about when passion and purpose change your life.

Published 2015

If there's one thing we all have in common, it’s that we’re 'time poor'. Time is our most precious asset – we are all given only 24 hours a day, so how you choose to spend those precious seconds, minutes and hours will ultimately determine your sense of well being or success. I know your pain; it's mine too. The hardest thing I have ever had to do is make the choice on where I spend my time. So many choices: Education, reading, events, socialising... let alone work, family, friends and fitness. And there’s so little time. And now I'm presenting you with a new book to read... I wrote Live What You Love to better equip you to make great choices for your life and your future - where to spend your time. If you give your time to discovery, you will reap the reward, whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. This book will make a difference to living a life you love. I know if you take the time, contemplate the words, make them your own and do the exercises I have included, your experience of life will shift – and you will have a few laughs along the way. You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose. Grab your signed copy here or on iBooks plus I've also set up a LinkedIn group so that people can share their stories about how they have put into practice #LiveWhatYouLove.



Gold Stevie Award – Business
Silver Stevie Award – Individual

[ 2013 ]

Pearcey ICT Tech Entrepreneur of the year

[ 2013 ]

National Winner Ernst & Young Entrepreneur of the Year

[ Industry Category – 2011 ]

National Winner Telstra Business Women’s Awards for Innovation

[ and the NSW Business Owner Category – 2008 ]

RedBalloon voted one of Australia’s Best Places to Work

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

Deloitte Tech Fast 100 Five Times

[ BRW 2009, 2010, 2011, 2012 & 2013 ]

The RedBalloon community program and my philanthropic work

About to do a webinar with #fredschebeta Join us in 20 minutes (http://8.pm AEST) https://bit.ly/39hgZFx

Absolutely humbled to be accepted into the @Lenovo ThinkBook mentorship program! I cannot wait for my first session with the inspirational @NaomiSimson ! And the Lenovo ThinkBook could not come at a better time after floggin this mac for over 6 years! Thank you so much! https://twitter.com/NaomiSimson/status/1235078350445535232

A robust conversation about the changing face of #leadership thanks @Tiffani_Bova and @IdeagenGlobal 3 insights to what we need most now in the final 5 minutes https://www.linkedin.com/posts/naomisimson_founder-redballoon-activity-6648486656762576896-Fhfl