Jul 15, 2019 | 2. Business Advice, Customer Service | Author: Naomi Simson
Who is driving the customer experience at Boeing? Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking ‘will it survive’? The customer experience and the brand reputation are being...
Jul 9, 2019 | 3. Business Leadership, Mission Statement | Author: Naomi Simson
Five lessons on working with purpose This is the first time in a year that I have had no internet. I struggled with it at first, but the time ‘unplugged’ has proven to be most valuable. I brought one book along on this trip – Inspired Inc (which I consumed with...
Jun 13, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
Jun 11, 2019 | Experience Economy | Author: Naomi Simson
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experiences represent. The Big Red Group (the business I co-founded in 2017) has...
Jun 5, 2019 | 1. Entrepreneurship, Big Red Group | Author: Naomi Simson
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so many commercial messages bombarding consumers every day, the key element to online success and attracting customers is in building trust. What you stand...
Apr 23, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...
Apr 8, 2019 | Experience Economy | Author: Naomi Simson
Here is a startling fact (for anyone over 30), 50 percent of the world’s population is going to be under 30 by 2025, and will make up two thirds of the global workforce. Baby Boomers are passing their wealth onto younger generations (or spending it as fast as they...
Apr 4, 2019 | 2. Business Advice, Artificial Intelligence, Marketing | Author: Naomi Simson
As an early adopter of Albert marketing AI technology in Australia, Cellarmasters and its customers are reaping the rewards. The changing face of retail Macro industry factors are driving rapid and unrelenting change in the retail industry. This is highlighted weekly...
Mar 1, 2019 | 3. Business Leadership, Business Leadership | Author: Naomi Simson
Growth Strategy This year I have been speaking to those in business leadership about ‘my growth obsession and the experience economy’. There are a few key elements that I explore within this as the critical elements to a growth strategy: Leadership People...
Feb 18, 2019 | Business Advice | Author: Naomi Simson
Understanding your ‘why’ and setting a clear vision Business Advice Column launch. Today I join News Regional Media as a guest columnist for its Business Class series. I have been speaking regularly about the growth in regional Australia. In the last 2 years aloneI...