Jun 20, 2018 | Artificial Intelligence
Artificial Intelligence in Marketing The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I...
Jun 19, 2018 | Shark Tank
Shark Tank Australia Season 4 Episode 6 It’s Shark Tank Tuesday and we’re back in the Tank! Tonight’s episode features some impressive business owners, unique and tasty inventions. First to jump in the Tank is… Wearable X Billie comes in with a...
Jun 12, 2018 | Shark Tank
Shark Tank Season 4 Episode 5 We’re on again in the Tank tonight with some brand new Aussie innovators. Tonight proves that age is no barrier when it comes to following your dreams. First up in the Tank is… Subo Mealtime can be stressful for parents of...
Jun 7, 2018 | Customer Experience
Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...
May 30, 2018 | Artificial Intelligence
Artificial Intelligence Marketing Software I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital photography, social...
May 29, 2018 | Shark Tank
Shark Tank Season 4 Episode 3 It’s Tuesday and that means one thing – Shark Tank. We’re often shown having Shark fights so I thought I’d use an image for today’s post of us having a laugh. It does happen! Australia is a nation of...
May 28, 2018 | Shark Tank, Travel
Travel with the Reindeer Tribes of Mongolia I have a very exciting trip coming up! I am going to Mongolia with Crooked Compass, one of the Shark Tank companies because I said I would go and host a team of small businesses. It’s one thing to say you’re off to...
