National Press Club Enterprising Women: Recap, Part 2

National Press Club Enterprising Women: Recap, Part 2

This is the second part of a two-part series. Read part one. On November 28 I was invited to be a guest of the NBN on the Enterprising Women panel, hosted by the National Press Club of Australia. Alongside my fellow panellists Olivia Ruello (CEO, Business Chicks) and...

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Big Red Group acquires Adrenaline

Big Red Group acquires Adrenaline

Adrenaline business acquired by BRG David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have joined us and and is thriving in their new location in Sydney city with their...

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Buy Australian this Christmas

Buy Australian this Christmas

Small business success in competing I sometimes wonder who will be the last brand standing… right now it appears that Amazon, Apple, Google and Facebook are winning when it comes to customer insights…. but Australian businesses can win at this game. I was...

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Team Building at its best on Sydney Harbour

Team Building at its best on Sydney Harbour

Things to Do in Sydney There are so many things to do in Sydney – and I feel very lucky that I have done many of them. I have put together a range of activities (by state) but here are a few of my selected experiences for this summer. Like Sydney Harbour Water...

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A reflection on Influence

A reflection on Influence

Influencing Others You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all three. There is a big conversation about the ability of people to influence others...

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Better than Cash…

Better than Cash…

“Giving experiences better than cash” Research says We’ve seen the results: according to our recent Hewitt Employee Engagement Scorecard, experiences as rewards are better than a cash bonus. Research found that cash bonuses whilst appreciated –...

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I ask who can help… I want simplicity

I ask who can help… I want simplicity

I ask who can help… I want simplicity I don’t know anyone who is not ‘busy’, I am not the only one seems like one of the most popular search terms is #lifehack. But apparently you cannot hack everything, and nor do you want to. I am often asked how I fit it all in,...

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Keeping up with the customers: Why marketers need AI

Keeping up with the customers: Why marketers need AI

A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...

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Naomi Simson

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