May 22, 2020 | 1. Entrepreneurship, Entrepreneurship | Author: Naomi Simson
Lenovo Thinkbook Mentorship program – winners overview As Australians begin to dream of a ‘better life’, and consider what they will and won’t take into the new world of work, I have had the privilege of meeting three great Australian business owners through the...
May 1, 2020 | 3. Business Leadership, Experience Economy | Author: Naomi Simson
How online experiences driving economic growth – and jobs. Since being sent home, RedBalloon has been working tirelessly with our experience supply partners to find a range of online and delivered to home experiences. In just over a month we have now published more...
Apr 24, 2020 | 2. Business Advice, Business Model | Author: Naomi Simson
Redii points platform joins RedBalloon for Business As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hands on role working with RedBalloon clients directly in putting experiences to...
Apr 22, 2020 | 1. Entrepreneurship, Entrepreneur Life | Author: Naomi Simson
Mothers’ Day is sure to be different this year “Zooming”, “Facing Time” and “The video computer thing” – I call it the “The Zoomer” It seems like Mum has a pet name for her new favourite thing. It is the way we get to see our beloved offspring. My children have all...
Apr 17, 2020 | 2. Business Advice, Marketing | Author: Naomi Simson
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...
Apr 9, 2020 | 1. Entrepreneurship, Entrepreneur Life | Author: Naomi Simson
9 Interviews from April 2020 I have been doing a number of interviews in the last few weeks where I explore the impact of the Stay At Home edict on business owners. And look at ways that we can support each other. Here are the links to a number of them. Webinar...
Apr 7, 2020 | 1. Entrepreneurship, Entrepreneurship | Author: Naomi Simson
Help us find the best Experiences At Home For 20 years I have been bringing Australians together and I intend to keep doing that – right now that means adapting to this new world. As a community, we must find different ways to come together and adjust quickly. Life,...
Apr 3, 2020 | 1. Entrepreneurship, Entrepreneur Life | Author: Naomi Simson
Mental Health tips for Business Owners If I see one more ‘unprecedented times’ in an email newsletter I am likely to scream. We all know ‘it’. We are in ‘it’ and ‘it’ will take a considerable time to be back to ‘normal’. We will get...
Mar 31, 2020 | 3. Business Leadership, Business Leadership | Author: Naomi Simson
How can business owners know what to trust 11 March 2020 will go down in history as the day that triggered the most immediate shift in global human behaviour to date, and the shift is still happening. Whilst we have seen recessions, depressions and real fear (two...
Feb 24, 2020 | 2. Business Advice, Business Advice | Author: Naomi Simson
Why I am participating in the Lenovo Mentor program “Help I need a mentor!” I hear. “But how best can I do this” I respond. This is a common conversation that I have, whether it is via my email, LinkedIn and other social inboxes. If you are in this situation then...