The instant gratification of Afterpay

The instant gratification of Afterpay

Afterpay in Australia The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s first port of...

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Shark Tank Season 4 Episode 2

Shark Tank Season 4 Episode 2

Shark Tank Season 4 Episode 2 What a week, that went quickly… and if you’ve seen the ads on TV you know that tonight, Steve walks off in anger! Shark fights are not uncommon in the Tank but this is the first time a Shark has walked off set! Wonder what...

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The good, the bad and the ugly of investing

The good, the bad and the ugly of investing

Are Shark Tank Investments Real? With the new season of Shark Tank on air, it brings with it the same old questions about investing in business. How many deals actually come off? Shark Tank is a global franchise owned by Sony, produced in 28 countries. Interestingly,...

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Shark Tank Season Four Episode One

Shark Tank Season Four Episode One

Shark Tank Australia Season Four Episode One What an exciting time, we are back on Channel Ten Shark Tank for Season Four and we’re all really excited about the Aussie innovators who have come to pitch their idea in the Tank. It’s not a walk in the park...

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The real Shark Tank products are here

The real Shark Tank products are here

The Shark Tank Shop is Open Shark Tank Products I’m really excited to launch our complete range of Shark Tank products on NaomiSimson.com with Shark Tank back for Season Four on Tuesday 8:30pm on Ten! It actually becomes really hard to find the products featured...

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Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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Big Australia — Big Opportunity

Big Australia — Big Opportunity

Growth Opportunities for Retailers The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that...

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Vivid Sydney 2018 x RedBalloon

Vivid Sydney 2018 x RedBalloon

Vivid Sydney Deals Are you as excited as me that the annual event of light, music, and ideas, Vivid Sydney, is back to celebrate its 10th year?! What’s even more exciting is that RedBalloon has teamed up with Vivid Sydney to pull together the best Vivid Sydney...

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