Sep 4, 2019 | 1. Entrepreneurship | Author: Naomi Simson
I love trying new things – in fact, this year my husband and I are making a point of doing things we have never done before. Our theme this year is ‘outside the box’. A wonderful theme, but sometimes I am left a little anxious. Time is so precious – and when we choose...
Aug 5, 2019 | 1. Entrepreneurship | Author: Naomi Simson
I talk about leadership a lot. And I have my own words that I use to help differentiate between leadership and management. Leaders unite people for the good of the cause through vision, values and aligning to the plan. Managers nurture the uniqueness of each...
Jul 31, 2019 | 1. Entrepreneurship | Author: Naomi Simson
Being greeted with a bear hug by my fellow entrepreneur and friend Janine Allis told me that the experience of being on survivor had enriched her experience of life. Now, this might sound odd – but in a nanosecond, I could feel a shift in her. That in the eight weeks...
Jul 25, 2019 | 1. Entrepreneurship, Business Leadership | Author: Naomi Simson
It is not foes that create disruption – it’s the fear of change. When you hear the word ‘fear’ what happens? Do you think it produces a productive emotion, or something to be avoided? Do you wish you had no ‘foes’ and would life be easier? During my keynote...
Jul 15, 2019 | 1. Entrepreneurship, Customer Service | Author: Naomi Simson
Who is driving the customer experience at Boeing? Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking ‘will it survive’? The customer experience and the brand reputation are being...
Jul 9, 2019 | 3. Business Leadership, Mission Statement | Author: Naomi Simson
Five lessons on working with purpose This is the first time in a year that I have had no internet. I struggled with it at first, but the time ‘unplugged’ has proven to be most valuable. I brought one book along on this trip – Inspired Inc (which I consumed with...
Jun 13, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
Jun 11, 2019 | Experience Economy | Author: Naomi Simson
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experiences represent. The Big Red Group (the business I co-founded in 2017) has...
Jun 5, 2019 | 1. Entrepreneurship, Big Red Group | Author: Naomi Simson
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so many commercial messages bombarding consumers every day, the key element to online success and attracting customers is in building trust. What you stand...
Apr 23, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...