Jul 28, 2020 | 2. Business Advice, Case Studies | Author: Naomi Simson
Small businesses are seeking partnerships to help them survive and thrive. This is a story about one of my favourite places on the planet. A place that my husband and I love so much we chose to have our honeymoon there – and it is only a few hours from Sydney (by...
Jul 15, 2020 | Case Studies | Author: Naomi Simson
Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes for small businesses has become paramount to survival. Customer...
Jun 30, 2020 | 1. Entrepreneurship, Lessons | Author: Naomi Simson
How we will make every moment count After the ‘Oh noooo’ moment which happened on 11 March 2020 when the World Health Organisation announced, ‘the pandemic’ like most other business owners, we picked ourselves up, dusted ourselves off and have been working around the...
Jun 24, 2020 | 1. Entrepreneurship, Lessons | Author: Naomi Simson
An economic uplift for rural Australia I read with interest that ‘Post-COVID, Australians go back to grassroots’; ‘The regions offer brighter post-COVID futures, predicts demographer Bernard Salt’. Salt’s article goes to great lengths to speak of the ongoing and...
Jun 10, 2020 | 1. Entrepreneurship, 4. Workplace culture, Employee Experience | Author: Naomi Simson
Working from home has humanised us all. Whether it is a dog who insists on getting up on your knee when you are on a video call, or the paintings on the wall in the background – we are all getting to know our colleagues and clients in a different sort of a way....
May 22, 2020 | 1. Entrepreneurship, Entrepreneurship | Author: Naomi Simson
Lenovo Thinkbook Mentorship program – winners overview As Australians begin to dream of a ‘better life’, and consider what they will and won’t take into the new world of work, I have had the privilege of meeting three great Australian business owners through the...
May 1, 2020 | 2. Business Advice, Case Studies | Author: Naomi Simson
How online experiences driving economic growth – and jobs. Since being sent home, RedBalloon has been working tirelessly with our experience supply partners to find a range of online and delivered to home experiences. In just over a month we have now published more...
Apr 24, 2020 | 2. Business Advice, Business Model | Author: Naomi Simson
Redii points platform joins RedBalloon for Business As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hands on role working with RedBalloon clients directly in putting experiences to...
Apr 22, 2020 | 1. Entrepreneurship, Entrepreneur Life | Author: Naomi Simson
Mothers’ Day is sure to be different this year “Zooming”, “Facing Time” and “The video computer thing” – I call it the “The Zoomer” It seems like Mum has a pet name for her new favourite thing. It is the way we get to see our beloved offspring. My children have all...
Apr 17, 2020 | 2. Business Advice, Marketing | Author: Naomi Simson
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...