For 20 years I have been bringing Australians together. Here I share what we have learned to help business owners.

Naomi Simson

let’s do this together

You may know me as the #redshark or that ‘red lady’… but really I am a business owner, who, like most is challenged to continually learn and grow.

I am known for my positivity yet my ability to connect people goes well beyond my business life. I have been bringing people together for ‘experiences’, my Handpicked podcasts, blog and newsletter, as well as my speaking or board room briefings for more than two decades. And I am happy to share the conversations I have and what I am learning with others including what is working and what did not. I am the founder of RedBalloon and co-founder of the Big Red Group.

Naomi Simson
red lady

‘Handpicked’ podcast for ideas, stories and conversations

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Ask Questions



Here is another way that I can bring the great game of business to life. Short, sharp and to the point podcast.

Business owners ask me the questions and we have a vivid and rich conversation about business success. It can be a long road full of twists and turns. Each Monday a new episode arrives, and I follow up with a bit extra and resources for more value. Read the Reviews

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‘Handpicked’ newsletter: for ideas, stories and conversations

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Stay Curious

Leaders Learn

I know being a business owner can sometimes be a long and lonely road, coming together is better for all of us.

For twenty years I have been bringing people together via experiences – creating thousands of connections, stories and conversations. Subscribe to my newsletter for handpicked blogs, articles, reports, videos and insights that will help you be successful in business.

Join the conversation via Handpicked Newsletter

putting Experiences to Work

Join me.

I have written a number of best selling books and produced a number of online courses if you would like to hear more from me perhaps this is a good place to start.

you are completely unique and your journey is your own

To be completely honest, I read both of her books in 2018 and they truly changed my life. It’s changed the course of my business activities, my entrepreneurial thinking and strategic initiatives. Meeting Naomi and interviewing her on my podcast Giant Thinkers was a dream come true. I still have her signed copies she generously gifted me which I treasure. .

Ram Castillo

She walks the talk, impressing you with her unwavering energy and drive in believing she can make a difference…and she does. She is a generous and passionate leader. She proves that with passion and purpose you can achieve the life you want.

Deborah Hutton

If you define yourself by what you do – that is all you will ever do. Naomi is driven completely by what she does for others – she knows ‘Why’.

Simon Sinek

I have never met anyone who loves what they do more than Naomi. Her positivity and passion is infectious, she lives with such purpose and she always leaves you with an extra spring in your step and a smile on your face.

Carolyn Creswell

what is your experience of work


Creating the ‘new’ experience of work

Much of what I write in the blog is what has worked for us at Big Red Group. There is an opportunity now to reinvent the experience of work and team culture. Download this white paper to access the six point BRG leadership framework we are using.

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See my latest insights on my YOUTUBE channel…

Subscribe to my channel and listen to my thoughts on social media, creating conversations and growing your business.

Passion, persistence, positivity &
purpose create business success


stay curious and ask a lot of questions

Sunday Painter

I’m deeply curious and love paint, colour and texture. My art is all inspired by the richness of what I see around me, the light, movement and energy of my surroundings.

I’ve painted for decades – developing a distinct painting style. I hear the rhythm as I listen to the earth and water around me – this is reflected in my works. From time to time I have a show or exhibition, join the mail list and I will let you know when they are on.


Shark Tank Episodes

View Shark Tank Australia clips from Season One, Two, Three and Four. Discover the pitches and meet the great Aussie innovators

TONIGHT: What happened to the youth vote and is our economy ok or not?

PLUS: Smoking could be banned from more public places in Queensland – should it be banned altogether? #TheDrum

WATCH – @JohnBarronUSA, our panel and guests discuss today’s big issues on The Drum:

Join the conversation with #TheDrum

#flashbackfriday 21 years since I drafted the first marketing plan for what became @RedBalloonTeam And I note that the movie #theredballoon which inspired the name is now streaming on @SBS And I haven’t aged a day 😳#entrepreneurlife #businessowner #anniversary #redballoon #fbf

Naomi Simson

Are you #ReadyToSoar? Get Chapter 1 of my book here.

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Naomi Simson

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