ideas without action are just pipe dreams

Naomi Simson

let’s do this together

You may know me as the #redshark or that ‘red lady’… but really I am a business owner, just like you.

I’m famous for my positivity, my pursuit of dreams, and have challenged myself to make the world a better place. If I can share with you what I have learned as an entrepreneur, parent, author and media personality, then perhaps in being part of my community you can find the inspiration you need to take the next step. I am the founder of RedBalloon and co-founder of the Big Red Group.

Naomi Simson
red lady

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Contact Me

“That red lady”


I’m always happy to share what I have learned as an entrepreneur.

Join the community via my mailing list to connect with me, learn from our research, insights, blog posts and what helped me grow the Big Red Group Brands


Really interesting piece on #CustomerExperience. It can be challenging when you never get to eyeball your customer - how to keep things real @RedBalloonTeam

Attention all sweet tooths! Meet our most tantalising dessert-based experiences, from chocolate high teas to cupcake decorating classes:

Some problems seem too great, but ultimately the world is changed when one person takes action and other follow - #Success #Motivation #ChangeTheWorld

download first chapter of Ready To Soar

Are you ready to soar?

It takes courage, ideas, and resilience to start a business, so I have documented the framework I used for my own success. Download the ‘playbook’ and get started today.

you are completely unique and your journey is your own

find your purpose and be passionate


In addition to my blog, over 2.8 million people follow my thoughts on LinkedIn

I’ve writing this blog for more than a decade! Follow me today and stay in the loop with my news and curated views on leadership, entrepreneurship, business growth and innovation.

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She walks the talk, impressing you with her unwavering energy and drive in believing she can make a difference…and she does. She is a generous and passionate leader. She proves that with passion and purpose you can achieve the life you want.

Deborah Hutton

If you define yourself by what you do – that is all you will ever do. Naomi is driven completely by what she does for others – she knows ‘Why’.

Simon Sinek

I have never met anyone who loves what they do more than Naomi. Her positivity and passion is infectious, she lives with such purpose and she always leaves you with an extra spring in your step and a smile on your face.

Carolyn Creswell

The Big Red Group is the parent company to:

RedBalloon AU, RedBalloon NZ,

stay curious and ask a lot of questions

See my latest insights on my YOUTUBE channel…

Subscribe to my channel and listen to my thoughts on social media, creating conversations and growing your business.

Passion, persistence, positivity &
purpose create business success


Naomi Simson Curated Experiences

Been there, done that… got the T-shirt! Here you will find my favourite things to do in Sydney, Melbourne, Brisbane, Perth, Adelaide etc… of course, available on RedBalloon.


Shark Tank Products

Buy Shark Tank Products from Season One, Two, Three and Four. Discover the products disrupting the market and see why the Sharks have invested in them.

Naomi Simson

Are you #ReadyToSoar? Get Chapter 1 of my book here.

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Naomi Simson

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