Speaking from experience

Naomi Simson

Naomi Simson, keynote speaking, boardroom briefings, webinars, Q&As

“Trust has never mattered more. I believe that we need more role models, people who can be counted on and believed in. “

“Leadership has never been more challenged. The need to engage teams remotely and keeping stakeholders close, whist nurturing customer relationships. Whilst still leading purposefully and sustainability. Together to benefit the entire community..

For 20 years I have been bringing people together whether it’s through my experience businesses, my speaking or media. Now more than ever to get to the otherside of this I am urging business owners to come together.

I urge audiences to play a bigger game. My personal motto is “If it is meant to be, it is up to me”.  And if there’s one thing I leave my audience feeling, it’s focussed with a sense of possibility”.

To enquire about keynote speaking dates, fees and the fit for your event, please click below.

I believe that we need more role models, people who can be trusted, counted on and believed in – I’m proud to be that person for others

Recent Fireside Chats

Speaking from experience: I have shared my insights, challenges and leadership lessons from 2020. Hindsight is a wonderful thing. It is not what happens, but what we learn from it that makes the difference. Each virtual presentation is prepared the day before, based on audience and the brief of the client. The Salesforce presentation here was commissioned as part of it’s global Leading Through Change initiative. To date it is the most successful of the series with 11.8 Million views in the first 24 hours.


Recent Podcasts

Rather than hosting my own show I have had the privilege of being interviewed by some great hosts. Here is a selection of podcasts covering a variety of topics, from leadership, small business, family and my painting.


No Limitations

Challenge to Greatness | Naomi Simson
7 May 2020 · 1 hr 7 mins


Don't Stop Us Now! Podcast

The Renowned Entrepreneur 1000s of Small Businesses Count On
7 Apr 2020 · 32 mins

Osher Günsberg Podcast

Ep 271.2: Being a powerful woman in business with Naomi Simson
27 Feb 2019 · 49 mins

Change Happens

Change Happens with Naomi Simson
23 Apr 2020 · 33 mins

Introduction on the day 

For 20 years as an entrepreneur, Naomi Simson has been bringing people together whether it’s with her experience businesses, her speaking or writing. As a business leader she is navigating a better normal, working with her business partner David Anderson, Group CEO Big Red Group (which houses RedBalloon, Adrenaline, Lime & Tonic, and RedBalloon for Business) to create the ‘future of work’ and reboot Australia. Passionate about small business and local community, Naomi is considered a home grown success story in 2019 delivering 600,000 customers to experience suppliers representing some $850m of economic impact.

Naomi had a corporate career with Apple, KPMG, IBM and Ansett Australia prior to becoming an entrepreneur. She is a prolific blogger and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia. A true business leader and influencer, with more than 2.9 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging and insightful speaker.

Please welcome Naomi Simson.


Keynote Speaking Topics

Business Leadership Success

1. Leading in challenging times

Entrepreneurship has a certain romance to it – but currently it is far more about how you align teams when people are working remotely. The world changed, what is expected of leaders is far greater than it has ever been. In this session Naomi shares what her enterprise is doing to evolve quickly, and adapt to uncertain times. Looking to consumer sentiment whilst staying focussed using community contribution.  She shares her leadership beliefs which will be relevant to anyone wishing to influence others.

By aligning ‘the right team – and doing it virtually’ to a vision, a deep sense of engagement and purpose she accelerated her idea into something big – but she has not done this without many bumps in the road, and great people around her. During this keynote discussion, Naomi will share her experiences and insights on the frameworks she and her business partner are using,  which are anchored around leadership, culture and the customer. She will finish the session by encouraging each participant to think about the ‘one thing’… that, if you worked on it, would make your experience of business easier each day. And whilst the near future is unknown she will connect audiences with her deep sense of positivity.

2. Future of Work is now

In this challenging keynote Naomi explores how people are adapting to the arrival of the future of work. Referring to the human elements of isolation, emotional resilience and the need to belong. Technology is playing a role, but there is so much more to managing a remote team in a set of unknown circumstances. Leadership decisions need to be rooted in a productive framework.

She will share cased studies on how remote teams with many backgrounds can come together and create productive focused teams.

11 March 2020 the future of work arrived – Australians (together with other workers around the globe) were asked to stay at home – this sets a whole new work paradigm – one that is shifting every day..

Businesses (and government) across Australia, in every sector are grappling with the pace of change both within organisations and across the broader community.

The workplace is changing, the definition of work is changing, how customers, employees and all stakeholders want to engage with organization is shifting rapidly too.

The challenge for leadership is to navigate all this data to find the most relevant, authoritative and insightful information to bring not only the right strategic input to decision making but to be challenge norms, myths and beliefs which might be limiting not just the enterprise but Australia as a whole.

According to McKinsey up to 5.1 million jobs will be affected by automation in Australia alone

Experiences at Work
  • Knowing what you stand for  The increasing nature of fluidity, mobility and optionality of ‘workers’ (what is known as the gig economy).
  • Creating and employee framework  Challenges facing remote, decentralized and project-based teams in building connection and trust when people may never meet. Yet the need for belonging and purposeful work will remain paramount
  • Why People Work  The motivation to participate, financial outcomes alone may not be enough – the impact of social and sustainability agendas
  • Continued learning and improvement How do people learn effectively and adapt and transform to new technologies and business needs.
  • Learn to identify the ‘One Thing’ With a sea of data and insights, what is the next step. Where to from here.
Experience Economy

3. Experience Economy

Naomi has been a trailblazer in the Experience Economy since the term was first used. Now as a co-founder of the world’s third largest experience market place, she is well versed in what this truly means for business.

The definition of experience: “an event or occurrence which leaves an impression on someone”

‘Experiences’ is a term used for everything from customer interaction, to employee engagement. ‘Experiences’ is mostly used to denote the human element or emotional connection created. In a time of artificial intelligence, big data and analytics it is important to be reminded about the human side of business.

Every business is impacted by the phenomenon of #AccessOverOwnership and the Experience Economy. Businesses need to  shift from being in the transaction game (have I got the right product at the right place for the right price?) to being in the experience game. Naomi urges audiences to consider how an experience can engage, entertain, build trust and emotional connection for your business?.

Referring to the Experience Economy White Paper. Naomi discusses The experience economy is also the ‘sharing’ economy and what this means for business. We live in a world of ‘social proof’ that if the experience is not recorded and shared then perhaps it did not happen.

  • What is the Experience Economy – Considering the impact of access over ownership – and building emotional connection through experiences.
  • White Paper Every participant will get access to download the full 32 page research study
  • The millennial experience understanding that millennials are the largest customer and employee cohort in history and its all about experience.

4. Customer Obsession

In this colourful and inspiring keynote, Naomi explores the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, Naomi spells out her approach to ‘protection from disruption,’ and speaks to the value chain each business must build.

Outlining her 12 point ‘to do list’ to stay at the leading edge, Naomi blends the tools available, including: big data, AI, omnichannel and personalised customer experience to create intimacy, relationships and ultimately growth. She asks the question “What job is your product being hired to do?” and “What can customers count on you for?”

This thought provoking presentation draws on cases studies from around the world and will leave audiences in no doubt that it is not all ‘gloom and doom’ in business – growth will come from building unbreakable customer relationships.

Customer Obsession
  • Knowing what you stand for – getting customers to talk about you and how to tackle the tricky world of social media.
  • How to set priorities to invest in scalable customer relationships.
  • The customer obsession and using a framework as a scorecard to align everyone to the customer experience cause.
Live What You Love – Personal Development

5. Live What You Love – Personal Development

This presentation will touch, move and inspire. It is relevant to most groups and is all about making powerful choices to live a life that you love. “If you love what you do every day, you never have to work another day in your life.” This is about putting meaning in your work, discovering your passion, learning about positivity and sticking with it, and being persistent.

This keynote is all about fulfilling your true purpose. Being an entrepreneur is not for everyone, but knowing what drives you will give you the platform for a rich and wonderful experience of life. Naomi will share real and vivid stories from her personal and business life to demonstrate the power of her personal motto, ‘If it is meant to be, it is up to me.’ The one word we consistently hear after this session is ‘inspirational’. You will be inspired to take action.

  • Discover your passion – learn how to identify when you are in a flow and doing your best work.
  • Take responsibility for what you want – not what others want for you. ‘If it’s meant to be it’s up to me,’ and choosing what is the one thing you need to work on.
  • Play a bigger game – this does not mean tough times will disappear. As a result of this session you are likely to take on bigger challenges, and in turn, experience the joy of deep accomplishment and the resilience that you know you can count on.

Customer Feedback

Effervescent and powerful are two words which describe Naomi Simson’s presentation at a recent Stockdale & Leggo company event where she shook the room with her insight, innovation, vision, and wit. One of the best speakers our group has had the privilege to witness, Naomi’s delivery was world class, displaying a phenomenal ability to translate her own learnings and success into a relevant, thoughtful and intimate exhibition for our franchisees and their teams. A delight and a professional. Thank you.

Chiquita Searle

Publicist & Media Manager, Stockdale & Leggo

Animated, dynamic, amusing…Naomi personifies RedBalloon’s culture. As a guest speaker at a Hudson Human Resources celebration, Naomi’s candid insights, self-deprecating humor and unapologetic passion for her business kept the audience engaged, entertained and challenged to think differently. I highly recommend Naomi as an inspirational speaker.

Tracy Noon

Chief Human Resources Officer, Hudson

Thanks, Naomi, for the fantastic presentation at our ‘Talent Xchange Conference’ last week. We have had a stack of unsolicited feedback from delegates saying things like: ‘Naomi was amazing, I am going to implement changes immediately’, and ‘That was great, we will definitely be rethinking our engagement strategy’. Thank you for making our conference such a big hit!

Bruce Morton

Business Development Director, Talent2

Naomi, Thank you so much for passionately presenting to our senior women leaders yesterday. You were an absolute inspiration. Everyone’s feedback was overwhelmingly positive.

Angela Mentis

Executive General Manager, National Australia Bank Private Wealth

Naomi is a dynamic, energetic and passionate speaker. She presents powerful and clear messages that not only resonate because they are personal accounts, but also because they provide a refreshing and honest viewpoint.

Amanda McDonald

Randstad, Stockdale & Leggo

About Naomi Simson

For 20 years Naomi has been bringing people together whether it’s with her experience businesses, her speaking or writing. Now more than ever to get to the otherside of this she is urging business owners to come together.

Known as entrepreneur and business leader; Following the growth of Red Balloon and the experience economy Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. With the shared purpose to ‘shift the way people experience life’, BRG  serves ‘activities’ to different audiences through its various marketplaces: RedBalloon, Adrenaline, Lime&Tonic, & RedBalloon for Business. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030.

With each experience delivered a small business in Australia or New Zealand will benefit. As a marketplace its job is to curate and list exceptional activities and then send customers to the chosen partner. The customer reviews keep it focussed on the quality of the experience .

The experience economy is gathering momentum and BRG is on a journey to ensure that each experience is delivered sustainably and for the good of the broader community.

Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia.

A true business leader and influencer, with more than 2.9 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging, humorous and insightful speaker.

Naomi is relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics; including the future of work, purposeful leadership, entrepreneurship, personal development, customer obsession and sustainable, socially conscious business leadership. 

Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces.

Naomi commenced her role at the University of Melbourne, as a member of the Faculty’s Business and Economics Board, she is a governor of the Cerebral Palsy Research Foundation and is an advisor to a number of other not for profit institutions.

To find out more about Naomi’s availability and keynote topics, click here.