Jul 15, 2019 | 2. Business Advice, Customer Service | Author: Naomi Simson
Who is driving the customer experience at Boeing? Boeing is in the news. In its 103-year history, it is probably facing the greatest challenges it ever has. Some commentators are asking ‘will it survive’? The customer experience and the brand reputation are being...
Jul 9, 2019 | 3. Business Leadership, Mission Statement | Author: Naomi Simson
Five lessons on working with purpose This is the first time in a year that I have had no internet. I struggled with it at first, but the time ‘unplugged’ has proven to be most valuable. I brought one book along on this trip – Inspired Inc (which I consumed with...
Jun 13, 2019 | 2. Business Advice, Business Advice | Author: Naomi Simson
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
Jun 11, 2019 | Experience Economy | Author: Naomi Simson
I think there may have been a bit of a misunderstanding. So I write this blog in part as clarification, and in part to implore Australian businesses to recognise the opportunity that experiences represent. The Big Red Group (the business I co-founded in 2017) has...
Jun 5, 2019 | 1. Entrepreneurship, Big Red Group | Author: Naomi Simson
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so many commercial messages bombarding consumers every day, the key element to online success and attracting customers is in building trust. What you stand...