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Case Studies

Naomi Simson

Customer Services Is changing dramatically

Customer Service is an integral part to business success.

The importance of customer service is often overlooked. I’m talking about relentless customer experience. In fact, I would suggest that customer obsession is what most business leaders need to achieve. We know that customer service is important, and once there is more than a few customers it can be overlooked. Often you find that when they come back regularly customer service can become something that business managers take for granted.

Customer service is about living in the customer shoes and understanding what it is like to be a customer. Also it is about knowing what job it is that you are being hired to do. Never taking customers for granted. I this range of blogs I talk about how customer service has evolved with time. And the new world of customer obsession. Every day ask yourself if this was your only customer how would you treat them?

Catch up on the Customer Service blog posts

Creating Brand Connections

Creating Brand Connections

What is the most valuable commodity in the world? I’ll give you a few hints. We all have a finite amount of it. We cannot manufacture, imagine or mine any more of it. There is a limited amount we get to use each day, and each lifetime. It’s time. And if we can agree -...

Difference between traffic and audience

Difference between traffic and audience

Traffic vs audience is about quality, not quantity There is a difference between ‘traffic’ and audience. It's a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News...

Retail trends 2018

Retail trends 2018

Retail has changed forever — we must adapt Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the...