Naomi Simson

Big Red Group content

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent, Lime&Tonic, and RedBalloon. ​

Australian owned and operated, Big Red Group leads and grows the experience economy through its scale, expert marketing, state-of-the-art tech platforms, industry alliances and partnerships. ​

Through continuous innovation, Big Red Group drives connections to audiences, generates growth opportunities and delivers sustainable outcomes for communities. ​

In 2021, Big Red Group serves an experience circa every 30 seconds.

Honoured as the only Australian company in Fast Company’s 2021 ‘Brands That Matter’ list, shortlisted for AFR’s Best Places to Work 2022 and AFR’s Most Innovative Companies in 2021, and a multiple finalist in HRD’s 2021 HR Awards for Australian HR (CEO) Champion of the Year, Best Remote Work Strategy, and Employer of Choice, we are renowned for our stand out culture. 

Catch up on the Big Red Group blog posts

Australian businesses stronger together

Australian businesses stronger together

Announcement: Experience Oz joins Big Red Group Unity is a powerful thing, particularly in business. Partnerships, alliances and acquisitions can create significantly more value, deliver new opportunities and bring much stronger offerings to the market for all...

Business Predictions 2019

Business Predictions 2019

The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a crystal ball... and I do my best in the video below. I offer my insight into what could be around the corner for business. I see some major shifts where competitors become...

Big Red Group acquires Adrenaline

Big Red Group acquires Adrenaline

Adrenaline business acquired by BRG David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have joined us and and is thriving in their new location in Sydney city with their...

Team Building at its best on Sydney Harbour

Team Building at its best on Sydney Harbour

Things to Do in Sydney There are so many things to do in Sydney - and I feel very lucky that I have done many of them. I have put together a range of activities (by state) but here are a few of my selected experiences for this summer. Like Sydney Harbour Water Tours...

Experiences vs Gifts

Experiences vs Gifts

"Giving experiences better than cash" Research says We've seen the results: according to our recent Hewitt Employee Engagement Scorecard, experiences as rewards are better than a cash bonus. Research found that cash bonuses whilst appreciated - do not build connection...

Fathers Day Experiences

Fathers Day Experiences

My Dad's favourite experiences My Dad has always believed in me – even when I did not believe in myself. He taught me the definition of motivation; he worked hard, laughed loud and pursues his passions single-mindedly. He taught me to dream big, to play full out and...

How to know when to leave a business

How to know when to leave a business

Wrap it up: How I learnt to say ‘no’, enough is enough and walk away Last week I was interviewed about the finale of Shark Tank S4 and the journalist asked - “tell me about one of your failures?” He was interviewing all five of us from the program - and all of us have...