Feb 20, 2020 | Marketing | Author: Naomi Simson
Interview: Optus marketing program includes AI At a recent iMedia event I interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to attribution The role AI will play –...
Apr 4, 2019 | 2. Business Advice, Artificial Intelligence, Marketing | Author: Naomi Simson
As an early adopter of Albert marketing AI technology in Australia, Cellarmasters and its customers are reaping the rewards. The changing face of retail Macro industry factors are driving rapid and unrelenting change in the retail industry. This is highlighted weekly...
Sep 6, 2018 | Marketing | Author: Naomi Simson
A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...
Aug 13, 2018 | Marketing | Author: Naomi Simson
Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...
Aug 6, 2018 | Marketing | Author: Naomi Simson
Retail Transformation No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other...
Jun 27, 2018 | Marketing | Author: Naomi Simson
Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...