THIS CATEGORY IS ALL ABOUT
BUSINESS ADVICE
A business advice summary from what I am reading and learning
Business Advice Posts
Every working person needs business advice. Whether you are in a company, enterprise or start up you can learn from other peoples’ business advice. Now I am not saying I have the answers to everything. What I am saying is that when we learn from other peoples’ business advice then perhaps we get a ‘step up’. A free kick.
I read a lot and go to many seminars and conferences. Part of my entrepreneurial journey is learning from trial and error. There are so many things to learn. For me I write them here in a selection of blog posts so that I can maybe assist others on his or her leadership journey.
It will be difficult for me to know which, if any, of these posts will touch move and inspire you to be a better leader. The thing is with business advice, or any advice for that matter, it only works if you adapt it to your owner circumstances. There is no quick fix. There is no easy way.
Content
Reading my business advice blog posts might well help you find an answer that you did not know you were looking for.
You may want to subscribe to my Monday Xpresso Newsletter so that you can get a weekly dose of motivation.
Catch up your business advice reading in the following chapters.
Amazon: The retail jungle for David and Goliath
Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...
Difference between traffic and audience
Traffic vs audience is about quality, not quantity There is a difference between ‘traffic’ and audience. It's a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News...
Artificial Intelligence Marketing Software
Artificial Intelligence: helping us reach new customers I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital...
Afterpay in Australia
The instant gratification of Afterpay The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s...
ACCCs digital platform review — an advertiser’s perspective
ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
The Essence of Marketing, Advertising and Branding
Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...
Growth Opportunities for Retailers
Big Australia — Big Opportunity The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that this...
Is Retail Dying?
It’s not all gloom and doom in retail I have attended a number of retailer conferences this year; looking for where the opportunity lies, what success look likes and learning from others. As US online purchasers hit 14% of all retail transactions (and it is expected...