The value of experiences
Mongolia reconnected me to my purpose I’m known for my busyness. People often remark: “I don’t know how you fit everything in”. Always somewhere to go, someone to meet, somehow on a deadline. Yet when Lisa Pagotto asked me to join her on one of her Crooked Compass...Read More
Purpose Driven Business
Bringing purpose back to business for FY19 Last week I flew back from an amazingly enriching experience, where I rode horseback for days on end to reach a dwindling community of reindeer herders in remote northern Mongolia. I met local people, slept in an ancient...Read More
Shark Tank Season 4 Episode 8
Shark Tank Season 4 Episode 8 It’s Tuesday and you all know what that means… five Sharks in a Tank fighting it out for a stake in some great Aussie businesses. A trend we’ve seen so far this season is a real passion to save the environment and that...Read More
Celebrity Endorsement Scams
Scams using celebrities: beware There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...Read More
Gamification in Business
Gamification: the results are in! Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent...Read More
Shark Tank Season 4 Episode 7
Shark Tank Season 4 Episode 7 I’m back from Mongolia which was an incredibly eye-opening trip and I’m really looking forward to sharing more with you soon. But tonight we’re straight back into the Tank and first up we have… Gamify Jonny and...Read More
Shark Tank Business Success
Vegepod takes the Royal Chelsea Flower Show It gives me satisfaction watching the companies on Shark Tank succeed, especially the ones I invest in. Watching their success, particularly when they have success overseas, is wonderful. What I find is that there is a great...Read More
Artificial Intelligence in Marketing
Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...Read More
