


Shark Tank Season 4 Episode 5
Shark Tank Season 4 Episode 5 We’re on again in the Tank tonight with some brand new Aussie innovators. Tonight proves that age is no barrier when it comes to following your dreams. First up in the Tank is… Subo Mealtime can be stressful for parents of...Read More

Difference between traffic and audience
Traffic vs audience is about quality, not quantity There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT...Read More

Shark Tank Season 4 Episode 4
Shark Tank Season 4 Episode 4 Here we go again! Tonight in the Tank we have some truly unique innovations, trendsetting foods, fantastic stories and some enviable ‘jobs’… First to face the Sharks is: Koda Sail Chris has a job that plenty of people...Read More

Shark Tank Bitcoin Scam
Shark Tank Bitcoin Scam Beware of Bitcoin scams! We have been made aware multiple times that advertisements are claiming that we – the Shark Tank investors – are associated with Bitcoin and cryptocurrency trading platforms. This is absolutely false and I...Read More

Artificial Intelligence Marketing Software
Artificial Intelligence: helping us reach new customers I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital...Read More

Shark Tank Season 4 Episode 3
Shark Tank Season 4 Episode 3 It’s Tuesday and that means one thing – Shark Tank. We’re often shown having Shark fights so I thought I’d use an image for today’s post of us having a laugh. It does happen! Australia is a nation of...Read More

Mongolia here I come!
Travel with the Reindeer Tribes of Mongolia I have a very exciting trip coming up! I am going to Mongolia with Crooked Compass, one of the Shark Tank companies because I said I would go and host a team of small businesses. It’s one thing to say you’re off to...Read More

Afterpay in Australia
The instant gratification of Afterpay The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s...Read More
