A COLLECTION OF POSTS ABOUT
BUSINESS ADVICE
The Marketing Profession Is continually evolving
Staying on top of Marketing trends is exciting but challenging.
My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.
Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.
Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.
Please enjoy this selection of blog posts and if you get a moment let me know what you think.
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Catch up on the Marketing blog posts
No one intends to crash and burn
As the new book ‘Ready to Soar’ begins to arrive in book stores I reflect on why I dedicated hours and hours to putting down on paper what is in my brain. The experience of nearly 30 years of being in, or working with small business has given me not just vast...
Start Up businesses #ReadyToSoar: March
One of the great things about being a 'Shark' on Network TEN’s Shark Tank (returning soon) is that I get 'pitched' regularly - well maybe people are just sharing their fantastic ideas with me. One thing I can do is to support these businesses by letting other people...
The importance of peers, networks and ideas – for 2016
We are going nowhere fast if we do not surround ourselves with instrumental, successful, wise, courageous and inspiring people. How can we expect to challenge ourselves to greatness if we are only seeking advice from ourselves? (And maybe having some fun as we do.) At...
Innovation is not the idea…it is the ‘means’ to change the world
I find it fascinating that every meeting I have had recently keeps coming back to one central discussion point: the state of entrepreneurship in Australia. What are the stopping points for success and where are the opportunities to excel? I am having so many...
New ‘crop’ of great innovators
Here is a list of the teams that pitched. More information is available on the MAP website. · Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management...
Getting ready for Shark Tank Season 2
In the lead up to heading back into the Shark Tank for another period of filming for this inspirational Australian made business reality show, I thought I would share a few thoughts on how to prepare for your day in the Tank (or for everyone else, pitching your idea...
RedBalloon 2.0
What do the following music albums have in common? Carole King’s ‘Tapestry’, Jimi Hendrix’s ‘Axis: Bold as Love’, Nirvana’s ‘Nevermind’ and Bob Dylan’s ‘The Freewhelin’? If you’re a music wiz, you might know that these are the critically acclaimed second albums of the...
How I got hooked on a peg – called HEG
This article first appeared in BRW in the week following the airing of Episode 5 of Shark Tank Australia. When the double doors open and someone walks through the Shark Tank ready to start their pitch, there are a number of things that go through my mind. Do I know...