A COLLECTION OF POSTS ABOUT
BUSINESS ADVICE
The Marketing Profession Is continually evolving
Staying on top of Marketing trends is exciting but challenging.
My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.
Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.
Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.
Please enjoy this selection of blog posts and if you get a moment let me know what you think.
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Catch up on the Marketing blog posts
Asking the right question
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...
Business Class Column launch: Business Advice for Regional Australia
Understanding your ‘why’ and setting a clear vision Business Advice Column launch. Today I join News Regional Media as a guest columnist for its Business Class series. I have been speaking regularly about the growth in regional Australia. In the last 2 years aloneI...
What is brand trust and why is it so important?
Trust is a topic that continues to trend - and in times of Royal Commissions and business failures - it's a topic more important than ever. This is a topic I think about a lot. Building trust online is hard - and building long term, sustainable customer (and empoyee)...
Good Mentoring a Key to Success
Good Mentoring is the Key to Success “Life isn’t about finding yourself. Life is about creating yourself.”– George Bernard Shaw I choose carefully where I spend my time. This includes who I take on for mentoring, as well as finding mentors for myself. In the early...
Customer Experience : Let’s talk it through
Customer Experience Productivity Business success is all about the customer experience. There are no businesses that I know, that are not vitally dependent on what customers think about them. Customer experience is not just about selling ideas, selling products,...
Where do ideas come from
RedBalloon was not the first business idea I had – but as I look back now I realise that of all the ideas I had, it was the one that inspired me, that I was passionate about, that I could see myself making a difference with. As I learned later when I did a Harvard...
Start Up businesses #ReadyToSoar: April
One of the wonderful things about being a ‘Shark’ on Network TEN’s Shark Tank (catch us on Sunday's at 9:00pm on TEN) is that I have many people present their business ideas to me - not always pitching for investment, often they are seeking advice or direction. The...
No one intends to crash and burn
As the new book ‘Ready to Soar’ begins to arrive in book stores I reflect on why I dedicated hours and hours to putting down on paper what is in my brain. The experience of nearly 30 years of being in, or working with small business has given me not just vast...