Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...
I was asked in a panel last night, ‘How are leaders navigating change?’. The answer for many may seem overwhelming. It has been a while since I posted and, in that time, there has been much change. But somethings do remain constant. You cannot grow an enterprise or be...
When Shark Tank judge Naomi Simson delivers a pitch for Start ups. I was delighted to do several question and answer sessions for the Start Up community recently. At one of these sessions with Start Up Grind – I was asked to pitch my own business. The question...
Some thoughts on how to move forward and rebuild with a sense of optimism and purpose. Anyone who knows me is aware that I’m an optimist and yesterday as I presented to 50 rural women business owners the question of ‘what next?’ and ‘where to from...
Working from home has humanised us all. Whether it is a dog who insists on getting up on your knee when you are on a video call, or the paintings on the wall in the background – we are all getting to know our colleagues and clients in a different sort of a way....
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...
9 Interviews from April 2020 I have been doing a number of interviews in the last few weeks where I explore the impact of the Stay At Home edict on business owners. And look at ways that we can support each other. Here are the links to a number of them. Webinar...
Mental Health tips for Business Owners If I see one more ‘unprecedented times’ in an email newsletter I am likely to scream. We all know ‘it’. We are in ‘it’ and ‘it’ will take a considerable time to be back to ‘normal’. We will get...
