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When Shark Tank judge Naomi Simson delivers a pitch for Start ups.

I was delighted to do several question and answer sessions for the Start Up community recently. At one of these sessions with Start Up Grind – I was asked to pitch my own business.

The question was asked how do you pitch RedBalloon? As the acting team leader for our RedBalloon for Business program? I had recently been working on how to build the story around what we do, and the impact we have.

I had created some slides for the team – as part of a reach out program to our business customers.

My intention was to:

  1. Build a sense of purpose and community
  2. Create emotional connection
  3. Ensure that there is a balance between story and facts.
  4. Develop relatedness and a call to action.

So perhaps you will be the judge. See how I go. It was a relatively small group in the Start Up group so I am a little passive. But perhaps you may learn something for your own business on how I build the ‘pitch’ around a business that many people know.

Let me know your thoughts.

PS Whilst parties might be out this year – the need to celebrate is definitely in – and buying local will be important.

Also published on Medium.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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