It’s a ‘devil’ of a job growing a business

It’s a ‘devil’ of a job growing a business

When you start a #business you are full of #positivity and #possibility – you are so driven by #passion that anything seems achievable – you operate on sheer energy. As you grow your business you begin to employ people, and you ‘hope’ that they are as passionate as...

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"Inspiring the business world"

"Inspiring the business world"

When I was approached by The CEO magazine, to be the feature story in the September edition, my initial reaction was – ‘but I’m not a CEO!’ (Nick Baker has been the RedBalloon CEO for some years now.) Whilst I am an executive director at...

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Requests for Mentorship

Requests for Mentorship

I feel flattered every time that someone contacts me to ask if I will mentor or coach them… I’m involved with a number of programs where I can support start-ups and entrepreneurs on their journey – but, literally, I do not have enough hours in the...

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Shark Tank S2  Episode Ten on TEN

Shark Tank S2 Episode Ten on TEN

This episode is all about customer experience and customer promise – whilst what is presented to us differs vastly in terms of customer groups, markets and audiences – the fundamentals of brand promise remains the same; Does the customer believe that...

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Shark Tank S2 Episode Six on TEN

Shark Tank S2 Episode Six on TEN

 There is such wonderful variety in each episode of Shark Tank and episode six is true to form – Aussie innovators who bet it all to get their idea off the ground. From Road Traffic Control to the eradication of skin cancer – getting you anything anywhere...

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