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I know this might sound fanatical – but I kept a database and notes on every single pitch that we saw during the filming of Shark Tank for TEN. This could be because I need an extra brain – or it might be because some of the businesses we saw were just a little early stage… but as far as I am concerned I really want to keep them on my radar… just in case I get a second chance – if nothing else I may well become a customer. Here are my notes from episode two.

Screen Shot 2015-02-12 at 9.34.20 pmEdible Bug Shop Skye Blackburn is a food technologist who has deeply pondered the question of protein production – citing that by 2050 the planet will be supporting 9 billion people and we need to find a more efficient way to produce protein than the current methods of meat production. She grows bugs and harvests them – grinding them into a powder – that can be used as an additive to all sorts of recipes. We all tasted it and confirmed in baked goods it was undetectable – there was no moving John – he was not letting anything pass his lips. Fabulous story – Janine has an obvious distribution channel to take this established business main stream but will the bug bite? If you want to try the products – click here. (I note that a sample pack is only $30) now that is worth the experience.

Screen Shot 2015-02-12 at 9.48.36 pmLambdatron – We were all really excited as soon as we walked on set and saw that we were about to be offered a ‘drone production business’ – James had been in business for some years but had been developing a drone that could travel for up to six hours and carry a pay load of up to 5 kilos. I would love to get into this highly speculative but massive potential business. I had to consider if this was the product and strategy to take me there.

BentoPets: What a great idea – the elements of Japanese nutrition for pets – the display looked fantastic and inviting. When Shae arrived on set pushing her two little dogs in an expensive pram – I was instantly confused. Shae started talking about her passion for her dogs, she said the food was so good that people could eat it. I thought well let’s just see about that. I smelled it, gave a tentative taste then ate a piece. It was quite bland really and just as I did she said – “oh you wouldn’t have it for breakfast or anything it is kangaroo” – too late. I’m sure that I turned green. BentoPets – a great business – but it was hard to get a clear vision of where Shae wanted to take it.

Screen Shot 2015-02-12 at 9.42.50 pmThroat Scope – This is one of those inventions where you say “hasn’t someone already thought of that. An oral cavity inspection device – ie a torch built into a Perspex tongue depressor… there are so many uses for this product for vets as well as medical doctors. The existing wooden product costs about 2 cents and is biodegradable…. there is a lot still to be done to get this product ready for market. This business woman has passion, persistence and a deep sense of purpose, but would people pay for it.

Screen Shot 2015-02-11 at 3.56.48 pmConveyor Tray – why did no one think of this earlier! A proto type of a conveyor belt that can be fitted to the tray of any a truck. It was not overly expensive to make or install. We had two first class inventors on our hands – with a product that could improve work place safety for so many people – this product would make a great license product to the big play Toyota. They were offering 51% of their invention, which is highly unusual.

There was tears, laughter and joy in this episode. The point is that the shear diversity of how people come to innovation is fascinating… join us again next Sunday night on TEN at 8.00pm

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  1. i have I have a new product and I want to present it in the program, how can I contact with you.

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  1. […] “Shae started talking about her passion for her dogs, she said the food was so good that people could eat it. I thought well let’s just see about that,” Simson said on her blog. […]

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  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
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I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
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