Brand Building

Brand Building

Brand building begins at startup phase No business journey is linear. Building a brand whilst staying true to purpose, and remaining customer focussed is the role of any start up entrepreneur. Yet investing in systems and people to allow for scale can be challenging....

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Goal Setting in 2021

Goal Setting in 2021

Goal setting is about getting what you want…  Sometimes (especially in times of significant change) goal setting seems rather pointless. We often say to ourselves ‘there is so much we cannot control – it is too hard to plan.’ But if you don’t plan – and set...

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Leadership framework

Leadership framework

Finding our leadership framework. I firmly believe that everyone needs a plan, particularly business leaders. And right now, with an ever changing landscape courtesy of Covid-19, it’s very challenging for leaders to formulate any kind of plan with certainty. Changing...

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RedBalloon for Business

RedBalloon for Business

Redii points platform joins RedBalloon for Business As the Founder of RedBalloon I thought it important to share with my readers this change to the business. Especially because I have a hands on role working with RedBalloon clients directly in putting experiences to...

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Business Predictions 2019

Business Predictions 2019

The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a crystal ball… and I do my best in the video below. I offer my insight into what could be around the corner for business. I see some major shifts where competitors...

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