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There are still so many ideas, businesses and concepts that are coming before us. Each time those doors open I wonder – “What will I learn about this time?” With every pitch we learn not just about a different industry or market – we also learn more about people and what drives them. We get to witness passion and persistence in action – and tonight’s episode was no exception. Here are my notes from when I was on set.
Hipsta Hipsta – Nice design, fun logo – committed and passionate people. This is a little device that you can  use to attach a water bottle to anything. It looked good – could work well in the promotional goods  space. However it could also be a single product company. This makes a great in expensive promotional product. I come back to the question do these people want to run an enterprise or do they want to be inventors.
FlexsillidFlexsillid  – There are people who dream and people who do – this man so believes in his product ‘lids for catering trays’ that are water tight and non stick that he has put $700k into the project. Albert was a larger than life character who is so focused  – but sometimes persistence may be perceived as pig headedness. Sales were going in the wrong direction – there were plenty of questions to find out it’s true market potential
PottyTraining PottyTraining – Entertaining, passionate but I was really confused about what Tracy and Lorn where       trying to do – franchising or product development. But apparently people are putting off potty training –   I instantly thought of them as environmentalists – saving all that landfill if parents got their children  trained earlier. By background industrial designers.  Well produced and a profitable business… but do they really want an investor – or would they be better off keeping it as a lifestyle business.
Synxsole Synxsole – Rachel and Marie spent ten years as podiatrists – 3 years as inventors – they are looking to disrupt the shoe insert market – with both a professional and consumer product. There is no doubt these  women know the market, know what works – they have had great initial success – and are set for mass distribution now. The US is an endless market of opportunity.

Great episode, we clearly had a great time, and are deeply curious about where innovation comes from. It was wonderful to see the ongoing ingenuity and innovation from Australian businesses. Keep Growing!

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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