Keeping up with the customers: Why marketers need AI

Keeping up with the customers: Why marketers need AI

A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...

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Five marketing rules I live by

Five marketing rules I live by

Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...

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Gamification: the results are in!

Gamification: the results are in!

Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...

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Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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A note on brevity

A note on brevity

The Perfect Blog Post Length Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social...

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Why Instagram is the new 'homepage' for business

Why Instagram is the new 'homepage' for business

Instagram Trends If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve got millions, thousands or...

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