Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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A note on brevity

A note on brevity

The Perfect Blog Post Length Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social...

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My big secret…

My big secret…

Wrapped Gifts Well, for those around me it is probably the worst kept secret… that in fact, my favourite colour is yellow. I have always loved it. People assume that because I founded RedBalloon and am co-founder of The Big Red Group that my life is all about red. For...

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When their face says it all

When their face says it all

Visit the Myer Giftorium in Sydney and Melbourne Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is...

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