Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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A note on brevity

A note on brevity

The Perfect Blog Post Length Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social...

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My big secret…

My big secret…

Wrapped Gifts Well, for those around me it is probably the worst kept secret… that in fact, my favourite colour is yellow. I have always loved it. People assume that because I founded RedBalloon and am co-founder of The Big Red Group that my life is all about red. For...

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