ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...
Big Australia — Big Opportunity The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that this...
It’s not all gloom and doom in retail I have attended a number of retailer conferences this year; looking for where the opportunity lies, what success look likes and learning from others. As US online purchasers hit 14% of all retail transactions (and it is expected...
A note on brevity Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social media...
Why Instagram is the new ‘homepage’ for business If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve...
Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...
The Pivotal Moments I was speaking at the Heroku innovation lab for Salesforce last week – and whilst I had a wonderful time sharing my own journey, the real insights came from the questions asked of me at the end. Brandon approached at then end as I sat...
