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Business Ideas

Naomi Simson

Business Ideas are more than a fleeting inspiration

Working out what is a good business idea and what is not can be fun. 

Every one has a business idea. This may be the inventor in us or perhaps we all dream of having our independence and running our own business. There are many ways to come up with business ideas. More importantly, however is how you test and validate if you business ideas will be successful.

Success is a subjective term. When I talk about success of a business idea what I really mean is ‘how likely will it be a commercial success.’ There are some fundamental questions to ask your self.

  • Who would buy your product or service
  • How many people (businesses have that need)
  • Where are these people
  • How do you find and access these potential customers
  • How much are they prepared to pay
  • What will it cost to bring you business idea to market.

These are just some of the questions I tackle in this series of blog posts. I am also regularly writing more. You may want to subscribe to my Monday Motivator Newsletter so that you can get a weekly dose of motivation.

Catch up on the Business Idea blog posts

Tidying up: Why ‘stuff’ is out of fashion

Tidying up: Why ‘stuff’ is out of fashion

“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.” Will Rogers Self storage is a booming business. This billion-dollar industry is growing at 1.5% annually according to IBIS world.  That's s a lot of...

The Future of Work for business owners

The Future of Work for business owners

The Future of Work for business owners There is a massive shifts in the way we work - and what the future of work will look like. There are shifts in key trends for business owners that they highlighted, fascinating. A study acknowledged that the nature of work has...

Start Up challenges… reality check up!

Start Up challenges… reality check up!

Start Up Challenges Whilst I share much of what I learned from my own business experiences, the reality is I learn as much if not more from other founders and business owners that I meet. The energy of a founder (especially a startup founder) is infectious as well as...

What is going on for startups?

What is going on for startups?

StartUp Advice Startup Muster released its third annual survey of Australian startups, recently. It has much to say about the thoughts, aspirations and achievements of the community, but also outlines what is next. Any business is subject to risk, and the startups...

7 traits of a natural innovator

7 traits of a natural innovator

Innovation lessons for business owners People talk about innovation lessons all the time and yet what does it really take to be an innovator? This is not just about what you want to do, nor about why you want to. It is important to understand if you as a person, are a...

So you think you need an investor?

So you think you need an investor?

As we are on the cusp of shooting Shark Tank Series 3, I thought it was time to reflect on an important topic: 'sometimes an investment deal, in reality, is not the best thing for a business'. It has been reported that there is marked gender differences in the ability...

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