THIS CATEGORY IS ALL ABOUT
BUSINESS ADVICE
A business advice summary from what I am reading and learning
Business Advice Posts
Every working person needs business advice. Whether you are in a company, enterprise or start up you can learn from other peoples’ business advice. Now I am not saying I have the answers to everything. What I am saying is that when we learn from other peoples’ business advice then perhaps we get a ‘step up’. A free kick.
I read a lot and go to many seminars and conferences. Part of my entrepreneurial journey is learning from trial and error. There are so many things to learn. For me I write them here in a selection of blog posts so that I can maybe assist others on his or her leadership journey.
It will be difficult for me to know which, if any, of these posts will touch move and inspire you to be a better leader. The thing is with business advice, or any advice for that matter, it only works if you adapt it to your owner circumstances. There is no quick fix. There is no easy way.
Content
Reading my business advice blog posts might well help you find an answer that you did not know you were looking for.
You may want to subscribe to my Monday Xpresso Newsletter so that you can get a weekly dose of motivation.
Catch up your business advice reading in the following chapters.
Five marketing rules I live by
Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...
My to-do list for retailers
Retail Transformation No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other...
Gamification: the results are in!
Gamification in Business Gamification in business has been around for over 15 years. The actual term - 'gamification' - was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As we know, customer...
Artificial intelligence will remind us what marketing is all about
Artificial Intelligence in Marketing The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I...
Amazon: The retail jungle for David and Goliath
Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...
Traffic vs audience is about quality, not quantity
Difference between traffic and audience There is a difference between ‘traffic’ and audience. It's a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside, many...
Artificial Intelligence: helping us reach new customers
Artificial Intelligence Marketing Software I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital photography, social...
The instant gratification of Afterpay
Afterpay in Australia The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s first port of...