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Entrepreneur, Author, Speaker, LinkedIn Influencer & TV personality

I am back home to Sydney after a busy week. The first half saw me in Sydney speaking all things #IWD, whilst the second half had me travelling the country sharing my thoughts on leadership, customer experience and entrepreneurship.  I was in Melbourne as part of my role as a director of the Faculty of Business and Economics for the University of Melbourne, in the Gold Coast speaking for the Pharmacy Guild, before finishing in Mount Isa as the keynote speaker for the local Zonta Clubs #IWD awards dinner.

I’m feeling tremendously fortunate to meet so many different types of business owners. However, every business person that I met this week is working as hard as they ever have, and life is just not getting any easier for Small Business and entrepreneurs. Though, those that I met appeared eager to learn, curious and interested. For those I met – please do join the conversation.

Have you sent me a direct message?

Best way to get it answered is join

Join me live at 5.30 (Sydney Time) on Thursday with questions... see the page to post questions prior to the session.

Last week

International Women’s Day – Wednesday 8th March

  • Veuve Clicquot New Generation Award 2017
  • InterPublic Group Women’s Leadership Network
  • MCN launch of the platform
  • HubSpot’s International Women’s Day – Fireside Chat (available in full in my private group)
  • Annual Foundation Dinner | Faculty of Business and Economics Board (Melb Uni)
  • 2017 Pharmacy Guild of Australia’s APP National Conference
  • Zonta Club of Mount Isa’s International Women’s Day Dinner

Coming Up

  • Focus on Shark Tank invested companies
  • Heads Over Heels Advisory Board Meeting
  • Lunch with fellow ‘Shark’ Andrew Banks
  • Cerebral Palsy Alliance Research Foundation – IMPACT for CP Research Briefing
  • Lunch with entrepreneur and founder of ‘Hey You’ – Rebekah Campbell
  • 5.30 Thursday join me here with your questions – FB live exclusive for the community

Thought for the week:

What I am reading:

What I wrote recently:

In the media last week:

RedBalloon founder and Shark Tank investor Naomi Simson: On learning to listen

“Often we get people who come before us whose ideas aren’t fully evolved yet. What often happens is we see people come in and they are so in love with what they think they’re going to do they actually can’t listen. The critical thing to business growth is your ability to listen. We were given two ears and one mouth for a reason.”

Where to get:

Quote of the week:


Reader Interactions


  1. Please, please, please correct the spelling error in Naomi’s quote ….. ” we are given TWO (not to) ears and one mouth for a reason”

  2. oops Got it thanks Charms… I’ll have to sack the proofreader 😉 Appreciate your pick up

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  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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