Scams using celebrities: beware

Scams using celebrities: beware

Celebrity endorsement scams There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...

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Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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Why Instagram is the new 'homepage' for business

Why Instagram is the new 'homepage' for business

Instagram Trends If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve got millions, thousands or...

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Making Facebook Ads work for your business

Making Facebook Ads work for your business

How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is – or should be – front of mind for many business owners: Facebook Marketing.  Ben Simkin, founder of BusinessNET and Facebook...

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