Scams using celebrities: beware

Scams using celebrities: beware

Celebrity endorsement scams There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...

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Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

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Why Instagram is the new ‘homepage’ for business

Why Instagram is the new ‘homepage’ for business

Instagram Trends If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve got millions, thousands or...

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Making Facebook Ads work for your business

Making Facebook Ads work for your business

How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is – or should be – front of mind for many business owners: Facebook Marketing.  Ben Simkin, founder of BusinessNET and Facebook...

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What I’ve learned – 20 March 2017

What I’ve learned – 20 March 2017

Getting to know each other Thanks to those people who jumped on to my first Private Group Live. This really helps me work out what is of most interest. Clearly growth, marketing and sales are of interest – (for those who didn’t see it, it’s in the...

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What I’ve learned – 13 March 2017

What I’ve learned – 13 March 2017

Entrepreneur, Author, Speaker, LinkedIn Influencer & TV personality I am back home to Sydney after a busy week. The first half saw me in Sydney speaking all things #IWD, whilst the second half had me travelling the country sharing my thoughts on leadership,...

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