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Getting to know each other

Thanks to those people who jumped on to my first Private Group Live. This really helps me work out what is of most interest. Clearly growth, marketing and sales are of interest – (for those who didn’t see it, it’s in the group for later viewing).

I’ll announce the next Q&A session soon (I need to find a time in the diary)… also, I will start introducing the subject matter experts to the group over the next few weeks.

As a member, please feel free to invite like minded people to join.naomisimson.com.

Or if you have not yet joined the conversation head over to https://www.facebook.com/groups/NaomiSimsonCommunity/

Last week

I spent much of the week either working in, or with, my own start up teams, and my Shark Tank businesses – or supporting the ecosystem. This included an advisory meeting with Heads Over Heels, meeting with the founder of Hegs as he heads off to the US to the second biggest homewares trade show on earth, and of course much love to the Redii team who are kicking goals all over the place…. with great stories of success.

I also launched my regular business #TIPs in the Community.

Coming Up

This week I will introduce the first subject matter expert to our community. I have a speaking engagement in Coffs Harbour on Monday and Sydney on Tuesday. Wednesday sees me in Melbourne for the next ANZ Facebook live (interviewing the peeps from Facebook about effective marketing for small business), Thursday at the Grand Prix for Porsche, and on Friday evening I will be learning to Salsa dance with the Redii team…

Thought for the week:

What I am reading:

http://mobile.abc.net.au/news/2017-03-18/more-than-a-bottle-kikkoman-soy-sauce-japanese-design/8356574

http://www.smartcompany.com.au/marketing/theres-thing-much-discounting/

https://thinkgrowth.org/the-best-marketers-read-minds-451b2b57bb35#.dwc2of7y6

https://hackernoon.com/58-of-high-performance-employees-say-they-need-more-quiet-work-spaces-4381241a6453#.5ohiywhpc

https://thinkgrowth.org/the-no-excuses-culture-3cef650b1088#.3352djwov

http://www.theceomagazine.com/business/3-steps-to-building-a-better-brand/

What I wrote recently:

http://naomisimson.com/lessons-from-top-ceos/

In the media last week:

https://www.triplem.com.au/shows/moffee-for-breakfast/content/moffee-chats-to-redballoon-founder-naomi-simson/?station=coffs

Where to get:

The #SmallBusinessSuccess Cookbook

Ready to Soar (how to turn your brilliant idea into a business you love)

Live What You Love (When Passion and Purpose Change your Life.)

Quote of the week:

Where you will find me:

https://www.facebook.com/groups/NaomiSimsonCommunity

https://www.facebook.com/naomi.simson

https://www.linkedin.com/in/naomisimson/

https://au.pinterest.com/naomisimson/pins/

https://www.instagram.com/naomisimson/

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@ the huddle
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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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