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Naomi Simson RedBalloon experiences

It’s been a big week at RedBalloon.

We announced the appointment to CEO of  Kristie Buchanan, who has been acting in the role for 12 months. Our head of security Dexter was followed around by a film crew and featured on The Project on Channel Ten. And the news I really want to share here: We have welcomed Richard England and Atlassian Founder Scott Farquhar to our Board, signalling the start of a new chapter in our journey.

Richard is a seasoned Chairman with a strong accounting background, and we expect him to lead robust discussions around how we maintain and drive our retail leader status. And as the co-founder of one of Australia’s most innovative and successful export technology companies, we believe Scott in the role of  Non-Executive Director will help challenge us as we navigate the ever-changing world of online retail.

The appointment of experienced board members with external perspective will propel us further on our growth trajectory and cement RedBalloon as the top online destination for gifts. But welcoming new blood into the fold can spur a whole host of questions for an entrepreneur…

  1. When is it “time” on the journey to start this new chapter?
  2. Am I ready for the (constructive) criticism of my “baby” that will undoubtedly accompany external rigor? These are people who do not live and breathe our brand every day, and may be less forgiving of our shortcomings.
  3. Does this mean we are now a “big” business, or simply a “bigger” business?
  4. What next?

Now in our twelfth year, we have delivered more than 1.7 million experiences to customers – I feel a great sense of pride, privilege and accomplishment when I imagine all the smiles and happy memories we’ve helped create. And I also feel immense motivation to create even more happiness in the next 12 years. I feel like this step is the first on another long and wonderful journey for RedBalloon.

As a business we are still seeing extremely high levels of growth given our vintage and market penetration. We hit 40 per cent growth in total transaction value in the 2012 financial year, demonstrating there is still very strong growth in Australian online retail – growth that we are still hungry for. In fact, Christmas 2012 saw a transaction through the site every 3.3 seconds. Quite astounding given it took almost three months for our first purchase back in 2001.

Richard and Scott will join myself and Pete as we take the business to the next level.

I am looking forward to tackling this very topic next week at a speaking engagement for the Australian Institute of Company Directors. What wonderful timing.

 

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@naomisimson

  • This is really living in the world of your customer #virtualexperience #granddesign #vr 🎈
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓

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