Flourish is such a delightful word… it makes me think of growth, vibrancy, and excitement; such a positive word. During the research for my recent TEDx presentation – I listened to the headmaster of my daughters school speak of the work by the New Economic Forum… and...
Andrew May poses the question ‘What does the perfect week look like?’ Is it an 8 day week? If you had an extra day what would you do with it? Apparently, 63% of Australian workers are sleep deprived. It is much harder to be productive, let alone enjoy what we do if we...
How to Prioritise Some days I just need to get things in perspective. Too much drama and chaos doesn’t make for a productive day. Being a leader is all about learning how to prioritise. I began my career in the most corporate of all – IBM in New York in...
Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...
Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously...
Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...
The Human Capital Institute was founded in 2004 in the US and has around 115,000 members in 60 countries – Allan Schweyer, the Executive Director shared some insights with the participants of the recent Brand Engagement conference in New York which I attended last...
Yesterday I was asked at an Interactive Marketing event about the online vs offline selling experience. I read Neil Rackham’s “Rethinking the Sales Force” recently. And I also had the privilege of having a half day session with him as part of the...
