ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...
Vivid Sydney 2018 x RedBalloon Are you as excited as me that the annual event of light, music, and ideas, Vivid Sydney, is back to celebrate its 10th year?! What’s even more exciting is that RedBalloon has teamed up with Vivid Sydney to pull together the best...
Making Connections Last Networking polarises people; some people revel in it, others shy away from it. One of my Gallup strengths is ‘Woo’ so when I walk into a room of 100 people, I see it as an opportunity to make 100 new friends. At networking events...
Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...
Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is opened to reveal a ‘bucket list’ experience or...
Reviews: the good, the bad and the ugly Product Reviews are not the only source of insight. I had a presentation this week for a customer centric software application for Noble Systems. They have all the bells and whistles when it comes to staying in touch with...
Shark Tank Season Three Episode 9 on TEN Tuesdays seem to roll around so quickly! We’re back in the Tank and first up we have… Franki + Seoul Jayme and Jenny are identical twins who emigrated with their family to Australia when they were 9 years old. They...
