A reflection on Influence

A reflection on Influence

Influencing Others You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all three. There is a big conversation about the ability of people to influence others...

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Five marketing rules I live by

Five marketing rules I live by

Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...

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Gamification: the results are in!

Gamification: the results are in!

Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...

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Traffic vs audience is about quality, not quantity

Traffic vs audience is about quality, not quantity

Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...

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