Adapting to find growth – case study

Adapting to find growth – case study

Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes for small businesses has become paramount to survival. Customer...

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Three Questions in a Mothers Day Poll.

Three Questions in a Mothers Day Poll.

My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...

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What is brand trust and why is it so important?

What is brand trust and why is it so important?

Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...

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A reflection on Influence

A reflection on Influence

Influencing Others You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all three. There is a big conversation about the ability of people to influence others...

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Five marketing rules I live by

Five marketing rules I live by

Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...

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Gamification: the results are in!

Gamification: the results are in!

Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...

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Traffic vs audience is about quality, not quantity

Traffic vs audience is about quality, not quantity

Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...

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