Adapting to find growth

Adapting to find growth

Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes for small businesses has become paramount to survival. Customer...

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Mothers Day Poll

Mothers Day Poll

My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...

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What is brand trust?

What is brand trust?

Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...

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Influencing Others

Influencing Others

You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all three. There is a big conversation about the ability of people to influence others and it always comes...

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Five Top Marketing Rules

Five Top Marketing Rules

Five marketing rules I live by It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for...

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Gamification in Business

Gamification in Business

Gamification: the results are in! Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent...

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Difference between traffic and audience

Difference between traffic and audience

Traffic vs audience is about quality, not quantity There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT...

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