by Naomi Simson | Apr 6, 2018 | Marketing
The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...
by Naomi Simson | Mar 28, 2018 | Experiences
Vivid Sydney Deals Are you as excited as me that the annual event of light, music, and ideas, Vivid Sydney, is back to celebrate its 10th year?! What’s even more exciting is that RedBalloon has teamed up with Vivid Sydney to pull together the best Vivid Sydney...
by Naomi Simson | Mar 19, 2018 | Entrepreneurs, Pitching a Business
Business Networking Networking polarises people; some people revel in it, others shy away from it. One of my Gallup strengths is ‘Woo’ so when I walk into a room of 100 people, I see it as an opportunity to make 100 new friends. At networking events tonnes...
by Naomi Simson | Feb 21, 2018 | Marketing
Wrapped Gifts Well, for those around me it is probably the worst kept secret… that in fact, my favourite colour is yellow. I have always loved it. People assume that because I founded RedBalloon and am co-founder of The Big Red Group that my life is all about red. For...
by Naomi Simson | Feb 8, 2018 | Marketing
Creating a brand story You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re addicted to these devices and nothing is going to...