Apr 17, 2020 | 2. Business Advice, Marketing | Author: Naomi Simson
My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...
Feb 5, 2019 | Business Advice | Author: Naomi Simson
Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...
Sep 27, 2018 | How to be a leader | Author: Naomi Simson
Influencing Others You’ve probably heard me talk for a while now about influencing others and the difference between leadership, management and role models — and why we need all three. There is a big conversation about the ability of people to influence others...
Aug 13, 2018 | Marketing | Author: Naomi Simson
Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...
Jun 27, 2018 | Marketing | Author: Naomi Simson
Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...
Jun 7, 2018 | Customer Service | Author: Naomi Simson
Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...
May 9, 2018 | Marketing | Author: Naomi Simson
ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Apr 6, 2018 | Marketing | Author: Naomi Simson
The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...