How to build a successful brand
Business Branding and Purpose I have lived and worked my whole life in and around business owners; even when I was in marketing for Ansett and Apple, my role was working with business owners. One campaign I ran for Apple was about how as a business owner, you need to...Read More
Shark Tank S3 Episode Three on TEN
Shark Tank Season 3 Episode Three As usual, here come my Shark Tank pitch highlights… Hey Day Butter Heather from Hey Day Butter won a spot in the top ten in Masterchef Australia in 2016 and she has now found her calling in gourmet butter. She has created an...Read More
Shark Tank S3 Episode Two on TEN
Shark Tank Australia Season 3 Episode Two Here we go again… it’s Tuesday night and we’re back in the Tank. First to face the Sharks is… Generation Outcast Clothing Paris and Lawrence have wisdom beyond their years. After leaving school at 15,...Read More
Journey of an Entrepreneur
The Pivotal Moments I was speaking at the Heroku innovation lab for Salesforce last week – and whilst I had a wonderful time sharing my own journey, the real insights came from the questions asked of me at the end. Brandon approached at then end as I sat...Read More
What I’ve learned – 29 May 2017
Intention and entrepreneurship: in it for the long haul? Before one embarks on a startup journey or begins to turn a business idea into a career, it’s important to strip back the grandiose dreams and ask yourself one simple question – why do you...Read More
Hiring quality employees
Do you know anyone who needs a job? As season three of Shark Tank inches closer to a screen near you, it is worth reflecting on the ‘story’ of each Shark. I suggest that one of the reasons we were chosen was our ability to empathise greatly with those pitching, as we...Read More
