Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...
Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...
Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...
Retail in 2018 is challenging… what are we doing about it? Retail in Australia (and everywhere else) is facing it’s most challenging year, ever… the question is: what are we going to do? I recently read a piece written by Scott Galloway about the rise of...
Impact of online retail giants on small business Amazon has arrived in Australia and there is no doubt that it has a long term strategy and deep pockets — but that is not a reason for Australian retailers to be fearful. I believe that the best protection from...
NSW 3 year expiry gift cards legislation In 2001, when I thought it was a good idea to start a business from home, no one had ever heard of experience gifting in Australia. There were very few gift cards in the market and most gift certificates were handwritten by the...
Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is opened to reveal a ‘bucket list’ experience or...
Leading a Small Business in the Digital Era I travel the country speaking with business owners and the resounding message that I hear time and time again is: “business is not getting any easier”. Finding customers, keeping customers, and creating a thriving workplace...
