Keeping up with the customers: Why marketers need AI

Keeping up with the customers: Why marketers need AI

A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...

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My to-do list for retailers

My to-do list for retailers

Retail Transformation No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any other...

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Gamification: the results are in!

Gamification: the results are in!

Gamification in Business Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As...

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