Social Media Do’s and Dont’s

Social Media (all forms) is often lauded as the great promotional tool for business. Yet often it is misused and misunderstood. If you think about it as a conversation, that is both listening and talking tool then the value is so much greater.
Here is an interview I did recently on building a brand versus a communication strategy on social media. (3 mins)

Put yourself in the shoes of your customers – how, why and what do they want to hear about you? Do you have a plan? Are there benchmarks for success? Do you have a tone or a voice that is consistent and what is expected of your brand?
I found the below and thought it was a valuable summary. Which piece did you find most valuable?

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."

 

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