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Naomi Simson shark tank behind the scenes

After having a week off – because we were busy meeting new people at the #TVWeekLogies – we were back in the Shark Tank at the new time of 9.00 Sunday. I know this is a big family show – and that kids love talking about the program – there are still plenty of opportunities to watch it either on TenPlay or in one of the Encore airings. Here is the list:

Here are my notes from the set that I took during the recording. I love the variety and enthusiasm of our entrepreneurs. Another great round up of Australian Innovation.

Shark Tank S1 Ep 12 Three65 UnderwearThree65 – Did you hear Andrew say to Janine and I “Here’s your chance ladies to get into men’s underpants” surely not I must have imagined it. Seriously they could run a whole episode just on Andrew’s ‘dad’ jokes. Will Strange was confident, young and persistent. There was plenty of laughter in this pitch. But Will had another GPS business as well… how could we ensure that he stayed focused on this men’s underwear subscription business if we were to invest. The Founder’s enthusiasm is infectious.

Headvert – Now the three design guys with this product would rather that we not actually say what their invention is – and I get the reason for the secrecy. The more of a surprise it is – the more ‘viral’ it is likely to be. These guys were looking for a licensing partner – someone that take the product world wide while they continued in their day jobs. I saw an environment problem – and a legal one… though there presentation was very personal.

IMG_0160Supreme incursions – Taking pupils on school ‘excursions’ has become more difficult on many levels. From administration to public liability – hence the idea of ‘incursions’ was born. An educational experience for kids – and they don’t have to leave the school ground. The Founders were teachers and their business offers educational programs that come to the school – so it is like and excursion on site. Is it scalable?

Koja – Superfood ‘toppers’ Kate studied entrepreneurship and business and has been looking for ‘the idea’ – the product is tasty and she outsources production. Not yet full time in the business – but with 25 retail outlets she was pitching hard so she could get 100 retailers on board… there is so much upside to her business (but it is also in a highly competitive space – and building brand awareness is expensive).

Congratulations to all those that pitched tonight – great job.

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  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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