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Naomi Simson speaker media interview

I did this interview with ABC News 24 sometime ago as part of a series produced on the economy for 2017 which aired this week. I’m happy with the outcome and have realised that there is a lot of really great information for start ups – budding entrepreneurs and those who will pitch to us at the ‘Shark Tank’ as part of Chanel Tens new show in 2015 in this interview. It is very clear that I talk about those people around us that we need to support us… especially peer to peer support like Entrepeneurs Organization.

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  1. Hello Naomi

    I have just returned to Australia after living abroad for 16 years. I am starting a business and would really like to watch this interview you did with ABC News 24. Unfortunately it is no longer available via the ABC. Could you post this interview to your Blog Website rather than the link.

    Thank you and Happy New Year
    Lisa

  2. Hello Naomi, yes as per Lisa’s request, are you able to send the link or the posting of the ABC interview as I only saw the end of it and would dearly view it completely?
    Many thanks,
    Lilian

  3. Hi Lisa and Lilian – it looks like iView has expired the content… I know that they only keep things current for a short time… If I find it somewhere else I will let you both know.

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Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.

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