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I was a little embarrassed today, when someone I do want to catch up with suggested a bunch of dates to see me in November… and the only time we could find was in the new year – argh! I can feel the year closing quickly.

I had such a great week to start November, the launch of Behind Glass Doors – a history of the Australian advertising industry – where I bumped in to some friends that I had not seen for what seemed like forever.

Being invited by Emirates to the Emirates Melbourne Cup was a wonderful experience on so many levels – not just because of the airlines’ attention to detail and wonderful hospitality, (okay being made to feel like a princess) I also got to wear a hat designed by long time friend and founder of Embellish Atelier, and meet such a wonderful variety of politicians, media, musicians and other business people; interesting conversations from the ‘state of the economy’ to who would ‘win the race’.


Squeezing in a family dinner on Tuesday night with ‘our’ four was a highlight too.

Wednesday, I was part of the panel at Herbert Smith Freehills watching some great start up pitches… some who captured our hearts and minds – others who we were simply in awe of wondering ‘how did they come up with that idea?’.

Thursday, I needed a day at home to start the draft of the three year plan for Redii – though I did take a break for a long lunch with my daughter who was in Sydney for a few days of R&R.

Friday, was an early start to be with Channel Ten as it launched it’s 2017 programming to agencies and the media; Shark Tank Series 3 was ‘officially’ announced, we’re bringing the old team back together! Then lunch with Emma Isaacs, CEO Business Chicks US, who is in town for the Darwin launch event, and a number of other Business Chicks events – she is such an inspiring human.

A sneaky highlight of the week was being invited to be one of the Ambassadors for the Sydney Swans in 2017… a role I will most proudly take on.


On the weekend we were hosted by Chris Gray of Your Empire on GhostII.

To summarise this week, I learned a lot, I laughed many times – and I valued so much the friends I have around me who challenge my thinking and get me to keep working hard on my entrepreneurial pursuits. Thanks team!

I often reflect, and I did move the game forward.

The week ahead:

Monday: All hands team meeting at Redii.
Tuesday: Presentation by Audette Exel as part of the Entrepreneurs Organization event.
Wednesday: RedBalloon activity and Shark Tank preparation
Thursday: Filming commences for Shark Tank Series 3
Friday: And four weeks of filming is now in full swing. (Meaning that I don’t come up for air until December)


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  1. It’s so inspiring to see fellow entrepreneurs hanging out together.

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  • This is really living in the work of your customer #virtualexperience #granddesign #vr
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓


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