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I was a little embarrassed today, when someone I do want to catch up with suggested a bunch of dates to see me in November… and the only time we could find was in the new year – argh! I can feel the year closing quickly.

I had such a great week to start November, the launch of Behind Glass Doors – a history of the Australian advertising industry – where I bumped in to some friends that I had not seen for what seemed like forever.

Being invited by Emirates to the Emirates Melbourne Cup was a wonderful experience on so many levels – not just because of the airlines’ attention to detail and wonderful hospitality, (okay being made to feel like a princess) I also got to wear a hat designed by long time friend and founder of Embellish Atelier, and meet such a wonderful variety of politicians, media, musicians and other business people; interesting conversations from the ‘state of the economy’ to who would ‘win the race’.


Squeezing in a family dinner on Tuesday night with ‘our’ four was a highlight too.

Wednesday, I was part of the panel at Herbert Smith Freehills watching some great start up pitches… some who captured our hearts and minds – others who we were simply in awe of wondering ‘how did they come up with that idea?’.

Thursday, I needed a day at home to start the draft of the three year plan for Redii – though I did take a break for a long lunch with my daughter who was in Sydney for a few days of R&R.

Friday, was an early start to be with Channel Ten as it launched it’s 2017 programming to agencies and the media; Shark Tank Series 3 was ‘officially’ announced, we’re bringing the old team back together! Then lunch with Emma Isaacs, CEO Business Chicks US, who is in town for the Darwin launch event, and a number of other Business Chicks events – she is such an inspiring human.

A sneaky highlight of the week was being invited to be one of the Ambassadors for the Sydney Swans in 2017… a role I will most proudly take on.


On the weekend we were hosted by Chris Gray of Your Empire on GhostII.

To summarise this week, I learned a lot, I laughed many times – and I valued so much the friends I have around me who challenge my thinking and get me to keep working hard on my entrepreneurial pursuits. Thanks team!

I often reflect, and I did move the game forward.

The week ahead:

Monday: All hands team meeting at Redii.
Tuesday: Presentation by Audette Exel as part of the Entrepreneurs Organization event.
Wednesday: RedBalloon activity and Shark Tank preparation
Thursday: Filming commences for Shark Tank Series 3
Friday: And four weeks of filming is now in full swing. (Meaning that I don’t come up for air until December)


Reader Interactions


  1. It’s so inspiring to see fellow entrepreneurs hanging out together.

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  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.


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