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Naomi Simson author ready to soar


image2Did you wake up on this Monday morning full of excitement, filled with purpose, and powered by positivity – set to work on the ‘One Thing’? Is it that you perhaps feel a little exhausted after the weekend? Perhaps you spent the weekend racing around trying to get ‘everything done’ such as attend every event you were invited to, meeting all the friends you haven’t seen in yonks or catching up on reading, or emails and work you did not get to during the week – how much of ‘you’ did your family get? Not enough?

The hardest thing sometimes in working out what your ‘One Thing’ is, is working out what to say ‘No’ to… I am increasingly aware that the to do list is endless… and as such I have to look at the list in light of ‘what will assist moving the one thing forward?’. Simply put, I must relax on the weekend, re-energize but more importantly, have some laughs with the family – who during the week often just see me as a red blur, rushing from one thing to the next.

Right now my focus is about #ReadyToSoar. It is head down, writing and planning time – with the publicists, marketing people and of course my own team.

However, in saying that, I can only sit still for so long! This week is full of travel, new audiences, exciting content and of course more work on #ReadyToSoar:

Monday: In planning my week, I ask that all my bi-weekly contact calls with my Shark Tank companies sit all on the one day. Rather than taking them in between meetings where my focus can be on all different things on the same day, my preference is to be in the ONE head space on Mondays. That way everyone gets my full attention…and I can be sure I am ‘time blocking.’

Tuesday: Day of writing, blogging, and following up with people who have contacted me.

Wednesday: I am off to the Gold Coast to speak to Allianz..I’ll be talking about the road to success in a changing world. My intention is to leave the audience feeling empowered, feeling ready for not just this week’s focus but the bigger picture…and reminding them of my motto ‘If it is meant to be it is up to me’.

Thursday: I will be in Melbourne, this time speaking to Siemens, at an internal Conference. I will be talking all things customer experience – sharing vivid stories of building customer intimacy in a world of digital connection.

Friday: I am back to the Gold Coast for the Leading Property Managers Australia Annual Conference. The theme for this week is all about success, empowering others, inspiring people to be the best version of themselves.

Ask yourself what is your ‘one thing’ this week – perhaps it is about connecting with the people who you love… and those who love you.

Dexter enjoying his naps
My buddy will get lot’s of walks and love when I return from my week of travel… it’s the important things


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@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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