When their face says it all

When their face says it all

Visit the Myer Giftorium in Sydney and Melbourne Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is...

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Customer Loyalty = Business Success

Customer Loyalty = Business Success

Protection from Disruption The world of work is melding with the rest of life – people are online and connected all the time – how we work has changed forever. For small business owners’ life, has never been more challenging…customers seem more elusive and more...

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Standing out – is about the customer experience

Standing out – is about the customer experience

These days, I am known to many simply as the #RedShark from Channel TEN’s Shark Tank Australia or ‘that lady in red,’ but being the Founding Director of RedBalloon did not mean I always wore red – nor infact is it my favourite colour. The question I often get is...

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Customer Experience = Brand Reputation

Customer Experience = Brand Reputation

On Sunday at 4.55pm I scooted into the car park at a Harvey Norman store. My son and I raced inside – he was in need of a desk chair for his school studies. Once we made it inside, the shop assistant greeted us with “we are about to close.” I responded, “We will...

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