It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”. Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them...
Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...
Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously...
Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...
Listening to customers is a constant. It is becoming harder and harder to listen to customer – because they are wanting to be heard in so many different ways. Have you heard of the ‘Gold Fish Principle’? It’s not new but it is worth being...
I’ve just been at the Brand Engagement conference in New York, and there is much discussion about its definition. After attending many sessions (which I will share with you over several blogs), I was left with the idea that ‘Employees are the new...
A little thanks goes a long way – and will really get you noticed. Given my passion for all things relating to employee engagement (see previous posts) I work with an organisation to ensure that they ‘notice’ what their employees do and we devise programs...
