A COLLECTION OF POSTS ABOUT

Marketing

Naomi Simson

The Marketing Profession Is continually evolving

Staying on top of Marketing trends is exciting but challenging.

My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.

Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.

Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.

Please enjoy this selection of blog posts and if you get a moment let me know what you think.

You may want to subscribe to my Monday Motivator Newsletter so that you can get a weekly dose of motivation.

Catch up on the Marketing blog posts

Mothers Day Poll

Mothers Day Poll

My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...

AI Marketing

AI Marketing

I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social networks almost...

Five Top Marketing Rules

Five Top Marketing Rules

Five marketing rules I live by It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for...

Retail Transformation

Retail Transformation

My to-do list for retailers No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any...

Gamification in Business

Gamification in Business

Gamification: the results are in! Gamification in business has been around for over 15 years. The actual term - 'gamification' - was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent years. As we know,...

Amazon: The retail jungle for David and Goliath

Amazon: The retail jungle for David and Goliath

Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...

Afterpay in Australia

Afterpay in Australia

The instant gratification of Afterpay The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s...

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