THIS COLLECTION IS ABOUT
THE BIG RED GROUP
The Big Red Group Blog posts and Announcements
At the Big Red Group
we shift the way people experience life .
At the Big Red Group we are all about experiences. Experiences for work, experiences for gifts, or things to do on the weekend. As a business we have a number of brands that sit within the Big Red Group. These in include RedBalloon Australia, RedBalloon NZ, Adrenaline.com.au, Redii.com and Marketics (Albert AI).
We love what we do and we love why we do it. When we deliver an experience (activity) then people get to do great things together. It might be something they have always wanted to do or it might be a complete surprise.
Throughout the Big Red Group we are serving an experience every minute, and we know that when people go on an experience, they will love it but also so will the small business experience supplier who is delivering it.
The Big Red Group is a collection of experience marketplaces. This means that people who run the activities list with one or more of our businesses – and our job is to deliver them customers. As a group we have now delivered close to six million customers to small businesses in Australia and New Zealand.
If you would like to become an experience supply partner… here is a link.
This is where I spend my time and energy. We are trying new things so You may want to subscribe to my Monday Motivator Newsletter so that you can get a weekly dose of motivation.
Catch up on the Big Red Group blog posts
IfOnly: Seeing entrepreneurial opportunity in the Experience Economy
I read a lot; I learn as much as I can; I’m always looking for trends and entrepreneurial opportunities. With so many commercial messages bombarding consumers every day, the key element to online success and attracting customers is in building trust. What you stand...
Big Ideas 2019 – collaboration ramps up
The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a crystal ball... and I do my best in the video below. I offer my insight into what could be around the corner for business. I see some major shifts where competitors become...
Big Red Group acquires Adrenaline
Adrenaline business acquired by BRG David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have joined us and and is thriving in their new location in Sydney city with their...
Team Building at its best on Sydney Harbour
Things to Do in Sydney There are so many things to do in Sydney - and I feel very lucky that I have done many of them. I have put together a range of activities (by state) but here are a few of my selected experiences for this summer. Like Sydney Harbour Water...
Better than Cash…
"Giving experiences better than cash" Research says We've seen the results: according to our recent Hewitt Employee Engagement Scorecard, experiences as rewards are better than a cash bonus. Research found that cash bonuses whilst appreciated - do not build connection...
My Dad’s favourite experiences
Father's Day Experiences My Dad has always believed in me – even when I did not believe in myself. He taught me the definition of motivation; he worked hard, laughed loud and pursues his passions single-mindedly. He taught me to dream big, to play full out and that I...
Wrap it up: How I learnt to say ‘no’, enough is enough and walk away
How to know when to leave a business Last week I was interviewed about the finale of Shark Tank S4 and the journalist asked - “tell me about one of your failures?” He was interviewing all five of us from the program - and all of us have had successes and many...
Why we took the BRG to Uluru
Uluru Company Offsite ‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting people together, talking about the future, educating, inspiring and creating alignment. It’s easy when you only have a few...