A COLLECTION OF POSTS ABOUT

Marketing

The Marketing Profession Is continually evolving

Staying on top of Marketing trends is exciting but challenging.

My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.

Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.

Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.

Please enjoy this selection of blog posts and if you get a moment let me know what you think.

You may want to subscribe to my Monday Motivator Newsletter so that you can get a weekly dose of motivation.

Catch up on the Marketing blog posts

Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

Big Australia — Big Opportunity

Big Australia — Big Opportunity

Growth Opportunities for Retailers The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that...

It’s not all gloom and doom in retail

It’s not all gloom and doom in retail

Is retail dying? I have attended a number of retailer conferences this year; looking for where the opportunity lies, what success look likes and learning from others. As US online purchasers hit 14% of all retail transactions (and it is expected to go to 20% by 2025),...

A note on brevity

A note on brevity

The Perfect Blog Post Length Let me keep it brief. Whether your blog is long or short remember: "When we read, we hear a rhythm. There is a rhythm to the words", according to Tomasz Tunguz. Were you around six months ago during the rise of this social media algorithm?...

Why Instagram is the new 'homepage' for business

Why Instagram is the new 'homepage' for business

Instagram Trends If you haven't noticed the algorithm changes on Instagram then I'm not sure what social media rock you've been hiding under, because across the board, engagement levels are down. Whether you've got millions, thousands or hundreds of followers, no one...

The Pivotal Moments

The Pivotal Moments

Journey of an Entrepreneur I was speaking at the Heroku innovation lab for Salesforce last week - and whilst I had a wonderful time sharing my own journey, the real insights came from the questions asked of me at the end. Brandon approached at then end as I sat...

Making Facebook Ads work for your business

Making Facebook Ads work for your business

How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is - or should be - front of mind for many business owners: Facebook Marketing.  Ben Simkin, founder of BusinessNET and Facebook Marketing...

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