A COLLECTION OF POSTS ABOUT

Marketing

Naomi Simson

The Marketing Profession Is continually evolving

Staying on top of Marketing trends is exciting but challenging.

My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.

Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.

Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.

Please enjoy this selection of blog posts and if you get a moment let me know what you think.

You may want to subscribe to my Monday Motivator Newsletter so that you can get a weekly dose of motivation.

Catch up on the Marketing blog posts

The instant gratification of Afterpay

The instant gratification of Afterpay

Afterpay in Australia The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s first port of...

Marketing vs. Advertising vs. Branding

Marketing vs. Advertising vs. Branding

The Essence of Marketing, Advertising and Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept...

Big Australia — Big Opportunity

Big Australia — Big Opportunity

Growth Opportunities for Retailers The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that...

It’s not all gloom and doom in retail

It’s not all gloom and doom in retail

Is retail dying? I have attended a number of retailer conferences this year; looking for where the opportunity lies, what success look likes and learning from others. As US online purchasers hit 14% of all retail transactions (and it is expected to go to 20% by 2025),...

A note on brevity

A note on brevity

The Perfect Blog Post Length Let me keep it brief. Whether your blog is long or short remember: "When we read, we hear a rhythm. There is a rhythm to the words", according to Tomasz Tunguz. Were you around six months ago during the rise of this social media algorithm?...

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