Naomi Simson

Big Red Group content

Headquartered in Sydney’s CBD Australia, Big Red Group is the largest marketplace of experiences in ANZ, and home to leading brands including Adrenaline, Lime&Tonic, and RedBalloon.  

Australian owned and operated, Big Red Group leads and grows the experience economy through, know-how, state-of-the-art tech platforms, industry alliances and partnerships. 

At Big Red Group we deliver connection to audiences, opportunities for growth and leadership in driving sustainable results for community.  In 2021, Big Red Group serves an experience approximately every 30 seconds.

 

 

Catch up on the Big Red Group blog posts

Business Predictions 2019

Business Predictions 2019

The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a crystal ball... and I do my best in the video below. I offer my insight into what could be around the corner for business. I see some major shifts where competitors become...

Big Red Group acquires Adrenaline

Big Red Group acquires Adrenaline

Adrenaline business acquired by BRG David Anderson and I, as co-founders of The Big Red Group, are pleased to announce we have acquired the business of Adrenaline in Australia. The team have joined us and and is thriving in their new location in Sydney city with their...

Team Building at its best on Sydney Harbour

Team Building at its best on Sydney Harbour

Things to Do in Sydney There are so many things to do in Sydney - and I feel very lucky that I have done many of them. I have put together a range of activities (by state) but here are a few of my selected experiences for this summer. Like Sydney Harbour Water...

Experiences vs Gifts

Experiences vs Gifts

"Giving experiences better than cash" Research says We've seen the results: according to our recent Hewitt Employee Engagement Scorecard, experiences as rewards are better than a cash bonus. Research found that cash bonuses whilst appreciated - do not build connection...

Fathers Day Experiences

Fathers Day Experiences

My Dad's favourite experiences My Dad has always believed in me – even when I did not believe in myself. He taught me the definition of motivation; he worked hard, laughed loud and pursues his passions single-mindedly. He taught me to dream big, to play full out and...

How to know when to leave a business

How to know when to leave a business

Wrap it up: How I learnt to say ‘no’, enough is enough and walk away Last week I was interviewed about the finale of Shark Tank S4 and the journalist asked - “tell me about one of your failures?” He was interviewing all five of us from the program - and all of us have...

Uluru Company Offsite

Uluru Company Offsite

Why we took the BRG to Uluru ‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting people together, talking about the future, educating, inspiring and creating alignment. It’s easy when you only have...