Shark Tank Season 4 Episode 8
Shark Tank Season 4 Episode 8 It’s Tuesday and you all know what that means… five Sharks in a Tank fighting it out for a stake in some great Aussie businesses. A trend we’ve seen so far this season is a real passion to save the environment and that...Read More
Celebrity Endorsement Scams
Scams using celebrities: beware There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...Read More
Gamification in Business
Gamification: the results are in! Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent...Read More
