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Naomi Simson redballoon events

We are going nowhere fast if we do not surround ourselves with instrumental, successful, wise, courageous and inspiring people. How can we expect to challenge ourselves to greatness if we are only seeking advice from ourselves? (And maybe having some fun as we do.)

At the core of every entrepreneur is a network of greatness – whilst not called “Boards” they almost are just that. A number of trusted “advisors” we go to for help, advice, encouragement and sometimes even money. Often the most incredibly successful business leaders attribute their success to those around them – some refer to these “advisors” as mentors, role models, partners. The name is not what is important, it is the role these people play in our development as courageous business people.

Bouncing ideas off other successful business leaders is key to devising our own goals and strategies – in addition to this, our own personal development (we are never perfect!). I am always learning from those around me, inspired by what they are getting up to and love being introduced to the “advisors” in their own circles – it is fascinating how small the world really is, as it is not uncommon that I share common contacts with those around me. I guess we are drawn to others who share the same values, and respect similar things in one another.

Over the years I have been involved with other forums such as Business Chicks, Heads over Heels, Scale and it is so wonderful to be a part of these. It invigorates my entrepreneurial energy right when I thought I had exhausted some of it.

Recently, I have been invited to attend The Unstoppables “Ideas Gone Wild” project in Brazil. What an incredible initiative – their tagline is this: “Imagine the ultimate collaboration of entrepreneurs taking place at the one time in the one location — all working together to bring innovative ideas to life, create new businesses, fund brilliant ideas and work on solving the greater issues facing the Australian economy.” Last year Julio de Laffitte sent 105 entrepreneurs to Antarctica with $15m invested in various businesses, 98+ businesses were created and 25% of those seeking investment received it for those businesses – and this time it is going to be even bigger.

As I said, by surrounding ourselves with incredibly successful people we challenge ourselves to greatness and understand how endless the opportunities for us are. I cannot wait!

I'm going to the Amazon


Reader Interactions


  1. Why are some of the girls at the front of the photo in their underwear. Not very professional. Regards Mimi

  2. Wow! Context is everything – just because someone wears a black sleeveless top does not mean it’s underwear…


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Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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