What is brand trust and why is it so important?

What is brand trust and why is it so important?

Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...

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What do I need to do to stop embarrassing myself?

What do I need to do to stop embarrassing myself?

ACCC fine to RedBalloon I’m busy finding customers and being relentless. My poor family and friends wonder when I will stop asking for leads, opportunities and ideas on how I can grow my businesses. This relentless approach has worked for me, and whilst it might be...

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Leadership Insights from Julie Bishop

Leadership Insights from Julie Bishop

Leadership strategies for women Who would have thought that Julie Bishop would experience unconscious bias in her workplace — yet she recently described her time in Tony Abbott’s cabinet as “lonely”. One could imagine that sitting in a cabinet meeting full of A-type...

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How to add $100,000 to your bottom line

How to add $100,000 to your bottom line

We have never lived in a more ‘abundant’ time – despite the fact that there are more than 7 billion people on the planet – we have ‘more’ now than ever before in history. We are at the beginning of incredible social changes such as  ‘dematerialization’ and...

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